Matrix Fitness

Cottage Grove, WI 53527

Company Overview

When you choose Matrix, you're getting more than equipment — you're getting an ongoing relationship geared for success. Explore our comprehensive product portfolio, accessible technology and programming solutions to differentiate the fitness experience.

Our product portfolio has expanded to over 500 products including strength equipment, cardio platforms, group exercise modalities, athletic performance training tools, fitness technology, exclusive integrated workouts, turnkey programming and much more.

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Years in business:22
Areas Served:Global
Sales Channel:Direct Sales and Dealer Distribution

Our promise of quality to you. We are committed to enhancing the total value proposition and the lowest total cost of investment with a robust warranty that will cover all of your product for the duration of the agreement. View the Support page on the Matrix website for full warranty details:

Service, support & spare parts:

While our innovative Matrix product portfolio enables facilities to differentiate their offerings, it’s how we respond to service needs after the sale that truly sets us apart. We prioritize prompt response times to deliver on a key core value – providing a world-class experience for our customers, every time.Our technical support agents diagnose equipment issues at the first point of contact. These agents order the necessary parts and dispatch a service technician to get customer issues resolved within 48-72 hours of case creation.


We will help you choose the ideal mix of products for your needs, and train your team on how to use your new equipment post-install. Our Matrix Learning Center ( also gives you unlimited access to an unmatched library of resources, including how-to videos, expert-designed protocols and service checklists.

Other services:

Facility planning, industry-leading warranties, dedicated sales support, post-install product training, financing, distribution network, custom branding, unmatched customer support, Matrix Learning, total marketing support kit and more. Read our Total Solutions Partner Promise:

1600 Landmark Drive
Cottage Grove, WI 53527
Phone:(608) 839-8686
Toll Free:(866) 693-4863

Matrix Fitness, a brand of Johnson Health Tech (JHT), is the industry’s fastest-growing manufacturer of commercial fitness equipment. We have grown to be one of the leading fitness equipment brands in the global commercial segment through new product development, continuous innovation, strategic partnerships, distribution excellence, superior customer tech support and forward-thinking business solutions for fitness facilities worldwide. 

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