SGMA Will Become Sports & Fitness Industry Association

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Source: Sporting Goods Manufacturers Association

SILVER SPRING, MD - September 12, 2012 -Following a two-year strategic review and planning process, the Sporting Goods Manufacturers Association (SGMA) refined its mission statement, core services and communications platform to focus on promoting sports and fitness participation and industry vitality. Reflecting this direction, the organization will change its name to the Sports & Fitness Industry Association (SFIA).

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