Technogym Celebrates 30th Anniversary

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Source: TechnogymTechnogym's Wellness Village in ItalyTechnogym's Wellness Village in ItalyAn overhead shot of Technogym's Wellness Village in Italy.

Cesena, October 2013 - It was 1983, the golden age of body building and hedonism. The US-branded stereotype of hyper-muscular fitness à la Sylvester Stallone and Jane Fonda was all the rage world-wide. In Cesena, Romagna, Italy, young Nerio Alessandri thought differently: to him, physical exercise meant a lot more - the essential condition to guarantee a person's wellbeing. This insight led to the concept of Wellness: a 100% Italian lifestyle with its roots deep in the ancient Roman saying of "mens sana in corpore sano" - based on regular physical activity, healthy eating habits and a positive mental attitude.

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