Star Trac Promotes Mike Kelly to VP of North American Sales

Source: Star Trac


IRVINE, Calif., January 21, 2014 – Star Trac, a fitness industry leader focused on relationships, solutions and innovation, is pleased to announce the promotion of Mike Kelly to Vice President of North America Sales. As a member of the executive team, Kelly will play an integral role in developing the overall strategy and direction for the Company with a primary focus on generating sales growth, building an industry-leading sales team, and delivering a superior, comprehensive fitness experience throughout North America. 

"I am very excited to have Mike in the position to drive the North America sales team,” explains Terry Woods, Vice President of Global Sales. “He has tremendous passion for coaching, and is an inspirational leader. I look forward to continued success in the North America division due to Mike's ability to drive our team's capability to create relationships and provide innovative solutions to our customer base." 

In this new position, Kelly will manage the day-to-day operations of the North American sales team, overseeing sales efforts with commercial customers, vertical markets, and national accounts. Additionally, he will continue to strengthen the direct sales team by identifying areas of opportunity to add sales representatives who will improve the overall customer experience, drive new business, and support relationships with existing accounts at a local level. 

Kelly brings more than 22 years of fitness industry experience to his new role, having held sales management and strategic planning positions for Cybex and Star Trac. Most recently, Kelly served as Sales Director for the East Coast where he assembled a commercial sales team that exceeded sales goals by delivering customized and innovative fitness solutions. 

About Star Trac 

Star Trac’s mission is to provide products, programs and solutions to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular, strength and group exercise products. The company offers a comprehensive product portfolio with varied feature options and multiple price points to meet the needs of any complete facility design. Star Trac is a total equipment solution provider but also prides itself on its “only at Star Trac” patented and unique offerings that are exclusive to the company and not offered by competitive companies. From the revolutionary cardiovascular Star Trac Coach® featured on Treadmills to strength innovations like Lock N Load® a innovative weight selection system to the industry leading group exercise solutions like Spinning® and BoxMaster®, Star Trac continues to be innovative and create products that differentiate. 

Star Trac’s dedicated global team is committed to providing the highest level of service to their customers through committed long lasting relationships. The team is focused on consultative approach and finding solutions that will help customers grow their businesses, increase revenue and improve member retention. Star Trac will continue to innovate with products that are distinctive in their aesthetics, approachable and friendly in their design, intuitive in their navigation, motivational in their use and rewarding in their outcomes. 

The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results. Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac contact 800.228.6635 or visit

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