STAR TRAC Wins Canfitpro Steve Block Vendor of the Year 2014


IRVINE, Calif., August 15, 2014 – Star Trac, a leader in developing advanced equipment for the fitness industry, was honored with the prestigious Steve Block Vendor of the Year Award at the annual GoodLife Fitness Awards Gala, held Saturday, August, 9, 2014 in Toronto, Canada. The Awards Gala is part of the canfitpro International Fitness and Club Business Conference and Trade Show, the largest annual event serving fitness professionals in Canada.

A long-time partner and sponsor of canfitpro, Star Trac Founder Michael Bruno was at the event to accept the award. 

“I have had the opportunity to build many powerful relationships in this wonderful industry, and David Patchell-Evans is certainly one of them,” explains Bruno. “Relationships turn into friendships that will last a lifetime, and Patch along with Mark Smith and Tony de Leede have been a big part of our journey.These gentlemen will be friends for life.”

As part of the Company’s ongoing effort to foster relationships with customers and the fitness industry, Star Trac placed a particular emphasis on improving their commitment to canfitpro and the Goodlife Fitness clubs throughout Canada, providing comprehensive fitness solutions, innovative new fitness products and programs, and high quality, customer-focused service and support.

“We had a commitment to each of the gentlemen to improve quality and service and to become the easiest company to do business with; and, in exchange for that commitment, these gentlemen entrusted us with orders,” said Michael Bruno. “They are, and always have been, part of our growth and success. I am so proud to accept the Steve Block Vendor of the Year Award from my good friend Patch,and I look forward to a long relationship and friendship with this fine gentleman and his outstanding organization."

About Star Trac

Star Trac’s mission is to provide products, programs and solutions to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular, strength and group exercise products.

The company offers a comprehensive product portfolio with varied feature options and multiple price points to meet the needs of any complete facility design. Star Trac is a total equipment solution provider but also prides itself on its “only at Star Trac” patented and unique offerings that are exclusive to the company and not offered by competitive companies. From the revolutionary cardiovascular Star Trac Coach® featured on Treadmills to strength innovations like Lock N Load® a innovative weight selection system to the industry leading group exercise solutions like Spinning® and BoxMaster®, Star Trac continues to be innovative and create products that differentiate.

Star Trac’s dedicated global team is committed to providing the highest level of service to their customers through committed long lasting relationships. The team is focused on consultative approach and finding solutions that will help customers grow their businesses, increase revenue and improve member retention. Star Trac will continue to innovate with products that are distinctive in their aesthetics, approachable and friendly in their design, intuitive in their navigation, motivational in their use and rewarding in their outcomes.

The vision of the company is to increase the number of people who adopt a healthy and active lifestyle by lowering the barriers and improving the experience and results. Today more than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac contact 800.228.6635 or visit 

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