Source: Beachbody
Los Angeles, Calif. – (September 8, 2014) – Beachbody, the Santa Monica, Calif.-based developers of popular fitness brands INSANITY® and P90X®, announced today the hiring of Sue Collyns as Chief Financial Officer. Collyns will play a critical role in the strategic and financial management of Beachbody as it builds upon its success and works to expand its business globally. Collyns will report directly to Beachbody CEO, Carl Daikeler.
"Sue brings impressive experience across six industries with iconic brands having managed complex strategic, tactical and financial dynamics," said Daikeler. “Her tremendous experience will enable us to drive improvements across all areas of our growth plan, both domestically and internationally.”
As CFO, Collyns will be responsible for leading all financial operations within Beachbody. She joins Beachbody after most recently spending two years as the CFO of Dun and Bradstreet Credibility Corp (DBCC), the successful technology start up. Prior to DBCC, Collyns spent 10 years as CFO, COO and Company Secretary for California Pizza Kitchen (CPK) and prior to CPK, she held various financial positions at Sony/BMG Entertainment, Lion/Pepsi, Glaxosmithkline and PriceWaterhouseCoopers.
"I am honored to join Carl and the entire Beachbody team as we enter one of the Company's most exciting and important growth phases," said Collyns. “It's invigorating to combine my professional experience with personal passion and join a true category leader, marked by exceptional product and brand innovation, driven by a management team that is second to none."
Collyns has three decades of technical expertise in finance, operations, strategy, technology and consumer products. She is currently a Board member and the Audit Committee Chair of the successful NYSE listed company Zoe's Kitchen and holds a Bachelor of Economics and Finance degree from Macquarie University, Australia where she graduated with high distinction and a postgraduate CPA at Deakin University in Melbourne, Australia. Collyns has been the recipient of several prestigious Executive awards, including Board Circles “CFO of The Year” in 2014, Los Angeles Business Journal’s (LABJ) “CFO of The Year” in 2013 and LABJ’s “Executive of the Year” in 2011.
About Beachbody, LLC
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC operates Beachbody.com and TeamBeachbody.com. The Santa Monica, California–based company is the creator of the nation's most popular fitness and weight-loss solutions including P90X3®, INSANITY®, FOCUS T25®, Brazil Butt Lift®, 21 Day Fix®, PiYo® and Hip Hop Abs®, among many others. Beachbody programs combine challenging DVD-based workouts with easy-to-follow diet guidelines, nutritional supplements, including its breakthrough clinically proven health and weight loss shake called Shakeology® (aka “the Healthiest Meal of the Day®”), and the Beachbody Ultimate Reset® , a clinically proven 21-day cleanse, plus an unparalleled customer service and peer-support system. In fact, Beachbody has expanded this support system through TeamBeachbody.com, which includes a network of more than 200,000 independent “Coach” distributors as well as a dynamic online support and fitness community. The company’s catalogue also includes the popular skin care system, Derm Exclusive® which provides a healthy alternative to in-office anti-aging procedures. The Beachbody corporate mission is to help people achieve their goals and enjoy healthy, fulfilling lives.
