Free Interactive Book Helps Industry Put More People in Hot Water

Source: National Swimming Pool Foundation

Colorado Springs, Colo. /September 23, 2014 —National Swimming Pool Foundation® (NSPF®) announces the new release of a free digital book, Hot Water & Healthy Living, Gen 2.0. Previously published in print by the non-profit organization, the new flipbook has an interactive format that makes information contained more interesting, more useful than ever, and easy to share.

“We believe people experience healthier lives with regular aquatic activity,” said Thomas M. Lachocki, Ph.D., and CEO of NSPF. “We want everyone in the industry to access this free book and share it with prospects. This interactive book confirms all the health benefits — physical and emotional — people can enjoy, just by soaking in warm water,“ he added.

Hot Water & Healthy Living Gen. 2.0 reveals how 20 minutes a day soaking in warm water makes for healthier bodies, hearts, minds and lifestyles. The flipbook highlights the work of researchers, as it explains what, for centuries, people have wondered about — why they feel so refreshed after immersing in a bath or a hot tub.

View the book now. 

Embedded links take readers directly to related content such as scientific videos, and articles. The page-flipping format makes for simple navigation. Readers can return to pre-loaded pages, search content with keywords, print out the entire book or selected pages, and annotate text or shapes to highlight. The book can be shared via email and social media with one click. A link to this powerful sales tool can easily be placed on websites, and incorporated into every lead generation outreach. 

Authored by Jonathan B. “J.B.” Smith, Ed.D., Indiana University of Pennsylvania, Hot Water & Healthy Living includes more than 25 sources of scholarly scientific research presented in a manner that is understandable by both experts and laypersons.

Dr. Bruce Becker, noted researcher at Washington State University, studied the effect immersion in varying temperatures of water—cool, neutral and warm—has on healthy adults. “After about 20 minutes, the central nervous system patterns of the subjects in warm water were essentially identical to those of people who are relaxed and focused.Other studies have found that it decreases depression and anxiety,” said Dr. Becker. 

Hot Water & Healthy Living provides a thorough review of how the pressure and warmth of warm-water immersion causes the heart to pump more blood, the chest to work harder to breathe, and the mind and body to relax. “The effects of aquatic immersion are profound, and impact virtually every body system,” summarized Dr. Becker.

Read an excerpt from Hot Water & Healthy Living Gen 2.0.

From the convenience of a mobile device or computer, and even while soaking in a hot tub, “This new e-book shows potential buyers that immersing in a hot tub may be the easiest and safest way for even at-risk groups with limited exercise options to get their daily dose of heart and respiratory exercise,” concluded Dr. Lachocki.

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