Source: Ektio
New York – October 9th, 2014 – Ektio®, the leader in innovation in the prevention of ankle sprains on the basketball court, today announced a partnership with Dick’s Sporting Goods. The Alexio, Ektio’s newest basketball shoe, is now available for sale at DICKS.com.
The technology behind Ektio was developed by a team of doctors led by New Jersey radiologist Doctor Barry Katz. Frustrated by the lack of progress in ankle sprain prevention by athletic sneaker manufacturers, these medical professionals decided to create the necessary design. The resulting shoe reduces the incidence of sprains among users by an incredible 99 percent.
“The Alexio is the best choice for basketball players looking to avoid an ankle sprain,” explained Ektio’s CEO and founder Dr. Barry Katz. “I couldn’t be more excited to partner with the team at DICK’S Sporting Goods to make this technology available to everyone.”
The Alexio protects an athlete’s ankle by addressing the current faults in basketball shoe designs. When a player rolls their ankle in a traditional shoe, the shoe and the ankle invert. This force puts unnatural strain on the ligaments of the ankle, which causes the sprain. In contrast, the Alexio uses a patented series of straps, outriggers and an internal brace to support the ankle joint. The patented technology weds the ankle and shoe as a single unit, which will consequently prevent the rollover injury in the vast majority of instances.
About Ektio
Founded in 2010 by Dr. Barry Katz, Ektio shoes use patented technology to prevent the most common injury in basketball; ankle sprains. The Ektio shoe is the only basketball shoe designed specifically to prevent an ankle sprain from occurring. Since its inception, Ektio has developed an international following. For more information about Ektio, visit www.ektio.com
About DICK’S Sporting Goods, Inc.
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of August 2, 2014, the Company operated more than 574 DICK'S Sporting Goods locations, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops. Headquartered in Pittsburgh, PA, DICK’S also owns and operates Golf Galaxy, Field & Stream and True Runner specialty stores. For more information, visit the Press Room at www.DICKS.com.
