Log in to view the full article
SAN FRANCISCO, CA – September 2014 - TRX, the industry leader in functional training and creator of Suspension Training® bodyweight exercise, has promoted Paul Zadoff to the role of President where he will head the TRX leadership team in charge of successfully driving the brand’s next chapter of expansion.
Zadoff joined TRX in June 2013 as Chief Commercial Officer, responsible for the product, marketing, sales, education and direct-to-consumer teams, globally. As the new President of TRX, Paul will oversee the direction of the TRX leadership team and be tasked with executing an ambitious long-term vision in order to successfully drive the TRX brand through its next phase of growth.
“Paul has a deep understanding of the industry landscape and possesses an unparalleled ability to execute a vision which he’s demonstrated throughout his 25-year career,” CEO and Founder Randy Hetrick said. “Under his leadership as our new President, we will unleash the brand to capture the significant consumer opportunity that lies ahead of us as we evolve into the world’s leading training brand.”
“I look forward to the opportunity to lead the brand toward its next phase of sustainable growth and build enduring profitability,” said Zadoff. “TRX’s suite of innovative products, programming and education has been validated by elite athletes, training professionals and fitness enthusiasts around the globe and the brand is poised to accelerate to new heights.”
Zadoff assumes the role of President after holding a variety of senior and executive roles with iconic global brands in the Sporting Goods and Fashion Apparel industries. He brings 25 years of wholesale, retail and product experience to his new position at TRX. Previous to joining the company, Zadoff served as Senior Vice President, Americas Commercial Operations at Levi’s, as Vice President, Global Sales at Patagonia and, during his tenure with NIKE, held several global leadership roles, including General Manager Eastern Europe, General Manager Asia Pacific Equipment, and Managing Director NIKE Pacific where he successfully led the brand to record profitability as it was voted the second most coveted youth brand across all industries, services and sectors.
TRX® is the training world’s preeminent producer and seller of functional training programs, education and equipment for professional trainers, health clubs, military, fitness-minded consumers and athletes of all levels. TRX® designs and sells original products of innovative design and premium quality construction, including Suspension Training® and Rip® Training functional training equipment. Through a commitment to ongoing research and product development, TRX® is changing the way consumers exercise, athletes train for sport, soldiers train for combat, physical therapists rehabilitate patients, and exercise instructors train clients. TRX’s unique corporate environment and culture has earned recognition from leading media organizations, consistently ranking amongst the nation’s top companies within annual “Best Places to Work” listings from Inc. Magazine, Outside Magazine and San Francisco Business Times. TRX® has also been a multi-time award winner on the Inc. 500 list of America’s Fastest Growing Companies. The complete line of TRX® products, training programs, education and accessories can be purchased directly from TRX® online at trxtraining.com. For more information on TRX® products, education and programming, call (888) 878-5348 or email [email protected].