TRUE Fitness Announces New International Sales Direction

Source: TRUE Fitness

ST. LOUIS, November 5, 2014 – TRUE Fitness Technology, Inc., based in St. Louis, Missouri, is proud to announce that Matt Hacker, vice president, will now be heading up both the domestic and international sales efforts for the cardio fitness manufacturer.

Hacker has been with TRUE for twelve years, and has been the Vice President of Domestic Sales for four years.   With TRUE’s international customer base growing over the last several years, combining the oversight into Hacker’s role will provide a strong sales focus for the overall direction of the company.  

“It was the right time, with the growth of our international division, to combine sales oversight and efforts for the company,” said Frank Trulaske, owner and CEO of TRUE Fitness.  “Matt brings many years of experience in the company and in the industry to the international team and we are excited for continued growth in this division.”    

Andy Dick continues as International Sales Director, a role he has been in for five years for TRUE.   

“We have a strong international sales team,” said Hacker.  “I look forward to working with them to continue the steady growth that we have seen in recent years.”  

In addition, Executive Vice President Ward Petito, who previously oversaw international sales, continues with his other divisional responsibilities and will now also oversee the product development department.   

About TRUE Fitness

TRUE Fitness is a leading manufacturer of premium cardio fitness products, including treadmills, elliptical cross-trainers and bikes.  Dedicated to outstanding quality and superior design, the company and its fitness equipment are consistently ranked among the top in the industry.  TRUE Fitness is based in St. Louis, Missouri and has a network of dealers throughout the country and around the globe.  Additional information about the company’s products and services can be found at


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