Sources: Sport Court, Prince Global Sports
SALT LAKE CITY (Feb. 13, 2015) – Sport Court® and Prince® Global Sports today jointly announced a multi-year strategic business partnership designed to enhance awareness of their respective brands and products as established sports industry leaders.
The agreement will focus on marketing strategies including co-branded sponsorship of major tennis events and grass roots promotion of the sport using Sport Court modular courts and Prince products.
“Sport Court is extremely pleased to join the prestigious Prince brand in the promotion of our products centered on the engineered safety of our surfaces and the growth of the sport of tennis,” said Lee Sponaugle, Director of National Accounts and Tennis at Connor Sport Court International. “The sport of tennis is enjoying significant growth and we believe the partnership with Prince can help promote the sport and create incremental growth in our Sport Court products as safe and high-quality surfaces for recreational and competitive tennis play.”
As a centerpiece of the new alliance, Prince will use a unique Sport Court/Prince branded 36-foot PowerGame® court as part of a variety of marketing and grass roots initiatives and events to engage both current tennis players and to bring the fun and health benefits of the game to non-tennis audiences.
“We are thrilled to launch this strategic partnership with Sport Court,” said Paige Miller, Director of Brand Marketing, Prince Global Sports. “As an innovative tennis brand, we are committed to finding new and exciting ways to grow and promote the game of tennis. Our alliance with Sport Court moves us firmly towards our goals.”
A key component of their new partnership, Sport Court and Prince have entered into a joint sponsorship of the 2015 BB&T Atlanta Open Family Zone, where the co-branded court will be center-stage of various fun, family-friendly activities.
About Sport Court (http://www.sportcourt.com/tennis-courts)
Sport Court® is a registered trade mark of Connor Sport Court International. It is used to identify the original and authentic modular sport surfaces developed and continuously improved since they were introduced in 1974. Sport Court has built systems for many elite associations including the NBA, NCAA, FIBA, USTA, USATF and USA Volleyball and have appropriate solutions for every type of athletic, park or multi-use facility. For more information on Sport Court, follow on Twitter at @sportcourt1974 and on Facebook at www.facebook.com/sportcourt1974.
Prince Global Sports
Prince Global Sports is a leading racquet sports company with a focused commitment to research and development and game-changing product innovations in tennis and squash. The company is widely recognized as being the first to market with many of the most relevant technologies of the past 40 years. Oversize, Longbody, Power Ring and Extender technologies, the first multifilament string, the first “Natural Foot Shape” court shoes and EXO3 and ESP technology, are a few of the contributions Prince has made to racquet sports. Today, the company engineers products in all categories for tennis and squash including racquets, footwear, balls, strings, grips, bags, team apparel, machines and accessories. Prince Global Sports was acquired by Waitt Company in 2012 The Prince management team is focused on meeting the needs of its wide ranging consumer base through providing a comprehensive selection of performance enhancing equipment available at specialty, club and online retail outlets nationwide.