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FitLinxx AmpStrip Earns Industry Recognition for New Wearable

Source: FitLinxx

SHELTON, Connecticut  – The FitLinxx AmpStripTM, a heart rate and activity monitor revolutionizing athletes’ ability to make better training decisions and improve performance, is receiving prominent industry awards in recognition of the company’s innovation. Months before its official launch, Engadget, the International Consumer Electronic Show and Stuff Magazine have honored the new wearable. Consumers are also showing enthusiasm, pledging more than $200,000 to the FitLinxx Indiegogo campaign to date – surpassing the original $50,000 goal in five days and still climbing with four weeks to go.

“We’re thrilled by all the excitement surrounding AmpStrip,” said Dave Monahan, president and CEO of FitLinxx. “There was a need in the marketplace for a heart rate and activity monitor that truly enhanced the wearers’ experience. AmpStrip offers a smarter, more discrete, more comfortable and more accurate solution so athletes can make better training decisions during each workout, when planning for the next workout and in evaluating fitness level over time.”

AmpStrip’s recent award honors include:

-        Engadget’s 2015 Best of CES winner

-        CES 2015 Best of Innovation honoree for outstanding design and engineering in consumer technology products

-        Stuff Magazine’s Wearable Tech Award winner

AmpStrip is a thin, sensor-filled waterproof device that monitors heart rate and activity around the clock with accuracy – all within a device as discrete and comfortable as a Band-Aid®. Using hypoallergenic medical-grade adhesives, it sticks to the user’s torso to automatically track heart rate and zones, resting heart rate, and heart rate recovery, not only during workouts but also during rest, recovery and sleep. The device also tracks activity such as respiration, skin temperature and posture. All data wirelessly streams to a mobile app either in real-time or at the next connection, storing memory between as needed.

The innovative new wearable is designed with FitLinxx’s more than 20 years of experience providing industry-leading enterprise health and fitness technology. It is expected for commercial release in the second quarter of 2015.

The AmpStrip Indiegogo crowdfunding campaign runs Dec. 30, 2014 through Feb. 8, and is aiming to drive early adoption from interested athletes, fitness enthusiasts and gadget lovers. Supporters can be one of the first to receive the new product and may also have the opportunity to serve as a beta tester in early March, providing feedback and support for final development.

For more information and to sign up to support the Indiegogo campaign, visit http://igg.me/at/ampstrip. For more information about the AmpStrip, visit www.ampstrip.com.

About FitLinxx
FitLinxx has developed industry-leading enterprise health and fitness technology for more than 20 years, motivating people to live actively and improve well-being. Partners around the world leverage the company’s wireless activity monitors, health devices and software to help people accurately track and measure their daily activity levels and health indicators like weight and blood pressure. In addition, FitLinxx’s fitness facility solution helps members adopt exercise habits that achieve health and fitness goals.

FitLinxx is making its first foray into the consumer product industry with the launch of the revolutionary AmpStripTM. Recognized by the International Consumer Electronics Show® (CES) as a 2015 Best of Innovation Honoree for outstanding design and engineering in consumer technology products, it combines beautiful, lightweight and waterproof design with super smart technology. AmpStrip is the first heart rate and activity monitor that can be comfortably and discretely worn around the clock and provides automatic, continuous and accurate data to help athletes train to the edge. For more information, visit www.ampstrip.com.

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