Sources: Reebok, Les Mills
BALTIMORE – MAR. 25, 2015 – Reebok and Les Mills are creating a series of one-day festivals that will see mass-participation group workouts around the world. The two pioneers of group fitness are providing this fitness tour for consumers to experience the power of group exercise in a unique setting.
The Reebok Les Mills ONE LIVE is a tour of large-scale one-day festivals that will see crowds of up to 6,000 people working out in unison at iconic venues across the world with pumping music and state of the art lighting. From the Grand Palais in Paris to the Ziggo Dome in Amsterdam, the ‘ONE LIVE’ tour kicked off in Glasgow, Scotland Mar. 14, 2015 and will make stops in Dubai, Melbourne, Stockholm, Tokyo, Toronto and Chicago. The U.S. ONE LIVE event will be held Aug. 28-30, 2015 at McCormick Place in Chicago. Registration is now open at www.lesmills.com/world/onelive/chicago-usa/.
Les Mills International chief executive Phillip Mills says ONE LIVE is an opportunity to amplify the buzz of group workouts to a much wider global audience.
“We’re turning the dial up at our instructor events, taking them to the next level and opening them up to anyone who wants to share in the energy of huge group workouts. ONE LIVE is going to be the hottest new trend in fitness events,” Mills said.
Reebok Brand President Matt O’Toole says that in just the third year of this long-term partnership with Les Mills International, ONE LIVE is another example of Reebok and Les Mills challenging the status quo of fitness culture.
O’Toole adds, “We believe fitness is a way of life, and by working with partners such as Les Mills to create events like ONE LIVE we can provide the motivation for people to be more active - physically, mentally and in their own communities. We are taking fitness to the people in a way that hasn’t been done before.”
Featuring iconic Les Mills group workouts such as BODYPUMP™, BODYCOMBAT™ and RPM™, ONE LIVE events will also include innovations such as a talent search for the world’s best Les Mills instructors. Known simply as ‘The One’, qualified Les Mills instructors will be invited to submit video examples of themselves leading workouts. The best of these will be invited to compete at their local ONE LIVE event. The winner from each event will go on to represent their region in a grand final at the Sweden ONE LIVE event in Oct. 2015. The final winner who is crowned 'The One' will be flown to Auckland, New Zealand to participate in Les Mills Masterclass filming in 2016.
All of the confirmed global venues and dates are now listed at: http://www.lesmills.com/onelive/.
About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enables movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok.
About Les Mills International
Les Mills International Limited is the creator of 13 global group fitness and team training programs, including BODYPUMP™ (weights), BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), and its recent LES MILLS GRIT™ Series (30-minute high intensity interval training). Millions of participants every week build their fitness in a Les Mills class, held across 80 countries in more than 16,000 licensed clubs around the world. Independent research shows that those attending Les Mills classes come to their club at least two times more each week than others and 94% are likely to refer a friend. For more information visit: http://www.lesmills.com; https://www.facebook.com/lesmills and https://twitter.com/LesMills.
