adidas and the BAA Team Up to Open First RunBase in U.S.

Sources: adidas, Boston Athletic Association

BOSTON, Mass., April 2, 2015 – Boston, host to the greatest road race in the world, is a runner’s town. Until now, there’s been no place to buy your gear, learn from elite athletes, lace up for a run and clean up afterwards. Today adidas and the Boston Athletic Association (B.A.A.), organizer of the Boston Marathon, announce the launch of the Boston Marathon® RunBase in partnership with Marathon Sports, Inc. The adidas exclusive community experience will open mid-April just steps from the finish line. The initiative is the first of its kind in the U.S. and will be the center of running in Boston, located at the 26-mile mark of the legendary course on Boylston Street.

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