Les Mills Streams Popular Fitness Programs | Athletic Business

Les Mills Streams Popular Fitness Programs


Baltimore, Md. - June 30, 2015 - People can now get strong and toned with BODYPUMP in their bedroom or dance like a star with some SH’BAM® in the kitchen. Today LES MILLS, the creator of globally-popular group fitness and team training programs, announced its new streaming service, LES MILLS™ On Demand, that gives people access to Les Mills’ popular workouts online at any time from a computer, tablet, smart phone or Internet-connected TV. Sign up for a 10-day free trial or subscribe to LES MILLS On Demand at www.LesMills.com/OnDemand. LES MILLS On Demand is available for a monthly subscription fee of $12.99 for an All Access Pass, which gives people the opportunity to workout as frequently as they’d like and at their own pace. LES MILLS On Demand features the following workouts in 30-minute formats:

• LES MILLS GRIT® (high-intensity interval training)
• BODYPUMP (weights/strength)
• BODYCOMBAT (martial arts)
• CXWORX® (core)
• BODYFLOW® (flexibility)
• RPM® (cycle)
• SH’BAM (dance)

Les Mills CEO Phillip Mills says the company mission is to create a fitter planet and LES MILLS On Demand provides yet another opportunity for people to fall in love with fitness.

“We already know a huge 82 percent of gym goers[1] use exercise at home as a great supplement to their gym memberships,” said Mills. “We also know that starting out in the privacy of one’s own home can help some people begin their fitness journey.”

“Around the world there are millions of people who have fallen in love with Les Mills workouts,” says Malcolm Black, Les Mills director of music and media. “Every day we receive requests for at home content from these fans and it’s exciting to now make that happen.”

Black adds that LES MILLS On Demand is likely to drive new Les Mills fans into live classes in gyms and clubs because, “Just like music, nothing beats a live experience.”

About Les Mills
Les Mills International is the creator of 13 global group fitness and team training programs, including BODYPUMP® (weights), BODYCOMBAT® (martial arts), RPM® (indoor cycling) and LES MILLS GRIT® (30-minute high intensity interval training). Every week, millions of people get fit in more than 16,000 clubs across 80 countries with the help of 100,000 passionate Les Mills instructors. The company’s SMART TECH™ equipment line combines innovative ergonomic design with quality construction to help people get better results from their workouts in less time, while Les Mills Good Protein, a simple and functional protein powder, helps people fuel their bodies right. For more information, visit www.LesMills.com.

[1] Nielsen: Les Mills Global Consumer Fitness Survey (2013)

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