Lincoln Aquatics Announces New Vice President of Sales | Athletic Business

Lincoln Aquatics Announces New Vice President of Sales

Source: Lincoln Aquatics

Roque Santos has joined Lincoln Aquatics as the new Vice President of Sales, reporting to CEO Charlie Luecker.

Roque brings more than 20 years of experience in the swimming marketplace. Roque has spent much of his professional career in the swimsuit market with both Nike and Blue Seventy swimwear divisions. In addition, Roque was an accomplished swimmer at the NCAA level with the University of California at Berkeley. Furthermore, he participated in the 1992 Olympics in Barcelona, Spain as a member of the US Olympic Team and continues today as an accomplished US Masters Swimmer.


Roque is responsible for all aspects of sales at Lincoln, both on the customer level and with relationships with vendors. Lincoln Aquatics is a national distributor of Commercial Swimming Pools Supplies which was founded in 1954. For over 62 years, Lincoln has offered onsite sales, service, and support for commercial aquatic community through their Sales Staff and their Marketing organization.

As Roque puts it, “I am excited to join a company that has such a long family legacy in the commercial aquatic community.  Charlie Luecker, through his many years of involvement in Swimming and Aquatics, has created a knowledge based company that provides a high level of personal service to all of their clients. The focus is always about creating relationships, satisfying customers with the products they distribute and the service they provide. I am excited to be part of a great team of people at Lincoln.”

Roque Santos and his family live in Concord, California, and he will work out of the Lincoln Corporate Office there.

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