AFS Announces Educational Collaboration Agreement with Martial Arts Teachers Assn. | Athletic Business

AFS Announces Educational Collaboration Agreement with Martial Arts Teachers Assn.

(OAKLAND, CA, June 20, 2016) – – The Association of Fitness Studios (AFS) announced today that it has reached an innovative education collaboration agreement with the Martial Arts Teachers Association (MATA) to promote martial arts programming best practices into the studio segment of the fitness market.

The collaboration between MATA and AFS will develop ongoing, relevant educational content for studio owners who seek enhancements to their current programming, brand differentiation, and improved revenue square foot – all achievable via MATA expertise.

“When it comes to martial arts programming, there’s no better source on this planet than MATA,”said Josh Leve, AFS founder and CEO.  “They have the highest credentials and deepest reservoirs of best practices.  We’re thrilled they are willing to share their expertise with our studio constituents.” 

MATA is well known to AFS members, with CEO John Graden a recently appointed member of the AFS Advisory Council.  The organization provides unsurpassed operational and marketing expertise for martial arts schools.

“In recenyears I’ve gotten to know AFS and the people behind it,” said Graden. “AFS and MATA have a close working relationship that has been hugely helpful to MATA.  Frankly, I’m honored to contribute.

The AFS/MATA collaboration not only calls for the parties to develop original best practices content, but also to provide complimentary and complementary products and services to each other’s constituencies.  More information can be found at

“AFS has developed into the ‘hub’ for credible, relevant, helpful information on creating and running a profitable fitness studio,” said Leve.  “We are actively collecting that content and pushing it out through as many of our available channels as possible.” 

About AFS

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown.

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