Shock Doctor, McDavid and Cutters Join Forces with USA Football

Source: United Sports Brands

Fountain Valley, Calif. (June 23, 2016) Leading athletic protection and performance brands Shock Doctor, McDavid and Cutters today announce an official partnership with USA Football, reinforcing their ongoing commitment to support the performance and protection of youth and high school athletes. The sponsorship builds on a long-running relationship with USA Football, as Shock Doctor partnered with the organization in 2010 and Cutters joined the partnership in 2012.

USA Football, a member of the U.S. Olympic Committee, trains more high school and youth football coaches combined than any other organization in the United States. Based in Indianapolis, USA Football’s programs and initiatives include its medically-endorsed Heads Up Football program, which has earned the support from leaders across medicine and sport. More than 1,100 high schools and nearly 70 percent of all U.S. youth leagues enrolled in Heads Up Football in 2015 for the good of their athletes.

“We are pleased to have McDavid join Shock Doctor and Cutters as part of the USA Football family,” said Scott Hallenbeck, USA Football executive director and CEO. “Each of these brands is synonymous with high performance, helping young athletes develop their skills and enjoy the fun of football while playing smarter and safer.”

McDavid is now an official partner of USA Football while Shock Doctor is its official mouthguard and Cutters its official glove.

In addition, products from McDavid, Cutters and Shock Doctor will be worn by athletes selected to the U.S. National Team program during USA Football-sanctioned events, including the 2017 International Bowl. USA Football manages and assembles the U.S. national teams for international competitions. Approximately 70 countries across five continental federations possess a national federation dedicated solely to football.

“The partnership with USA Football reinforces our commitment to advancing coach and player development, participation and safety,” said Tony Armand, CEO of United Sports Brands, the parent company of Shock Doctor, McDavid and Cutters. “All of our brands place great importance on supporting the needs of athletes for both performance and protection – especially at the youth level – and partnering with USA Football provides us with the opportunity to elevate our commitment from a multi-brand approach.”  


United Sports Brands is a global leader in sports performance and protective products designed to help athletes perform at their personal best. Brands within the company's impressive portfolio include Shock Doctor, the No.1 global leader in mouthguards; McDavid, a brand at the top of the recommended lists of pro athletes, sports medicine professionals and athletic trainers for more than 30 years; Cutters, the innovative leader in the athletic glove market and high performance glove grip technology; and, XO Athletic, a premium, game-changing developer of athletic cups and sports protection. And its newest addition Nathan, the running essentials market leader in athletic hydration, visibility and performance gear. United Sports Brands is also a portfolio company of Bregal Partners, a private equity investment firm.


USA Football ( evolves and grows the sport through innovative standards and best practices to advance coach and player development, participation and safety within the fun of the game and its inherent values. As the sport’s national governing body and member of the U.S. Olympic Committee, USA Football partners with leaders in medicine, child advocacy and athletics to support positive football experiences for youth, high school and other amateur players.Follow USA Football at or on Twitter @USAFootball.


Page 1 of 367
Next Page
AB Show 2023 in Baltimore
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov 1-4, 2023
Learn More
AB Show 2023
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide