Keiser Latest 'Major Player' to Join AFS as Member and Sponsor | Athletic Business

Keiser Latest 'Major Player' to Join AFS as Member and Sponsor

Source: Keiser

(OAKLAND, CA, FRESNO, CA, September 21, 2016) – In further evidence of the growing credibility and impact of its activities, the Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Keiser to its associate member and sponsorship ranks.

Keiser began its history of visionary sports science leadership over 37 years ago, rejecting the constraints of traditional resistance methods and focusing on the biomechanics and needs of the user. It was this innovative, forward thinking that led the company to challenge the status quo of strength training with Keiser’s Pneumatic Resistance System.

Only Keiser resistance technology allows for training at speed, making true functional training possible from astronauts to athletes to everyday people. Keiser M Series bikes revolutionized indoor cycling and continue to lead the pack.

“The Keiser name and brand is synonymous with innovation and creativity in the fitness industry,” said AFS CEO Josh Leve.  “Research and development in engineering is deeply ingrained in the Keiser corporate culture.  We couldn’t be prouder to welcome Keiser into the AFS family.”

With more than 225,000 Keiser indoor bikes sold worldwide, trainers and fitness facility managers agree that Keiser’s award-winning, groundbreaking cardio M-Series, built on magnetic resistance technology, offers a simply better ride.

From elite testing equipment to strength and stretching machines, Keiser offers it all. And beyond the products and services that exceed customers' expectations, Keiser offers educational and marketing tools to help them achieve greater success.

“We enter the studio market by embracing education and market research,” said Darrin Pelkey , Keiser vice president North America.  “It’s been at the heart of our company since our beginning, and AFS’ focus in this regard was a significant factor in our decision to support their mission.”

In 1978 brothers Dennis and Randy Keiser introduced the world to the totally new concept of compressed air powered variable resistance exercise machines for building strength and power (pneumatics).

More than 80% of the top professional sports teams in the world now train on Keiser machines, including every major league baseball team, the soccer champions of nine countries, several American football champions and countless Olympians. They’re joined by NASA, Navy Seals, medical experts, rehabilitation specialists, and major gyms.

Keiser’s culture has continued to demonstrate this heritage of innovation, re-imagining the capabilities of the human body and exercise science, and thinking beyond currently accepted standards to push the fitness industry to new heights.

More information on Keiser can be found at

About AFS

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown.

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