Source: Fire and Ice Therapy
FIT Roller’s innovative 3-in-1 design aims to help athletes and fitness enthusiasts alike with more productive warm-ups and recovery methods
Log in to view the full article
Source: Fire and Ice Therapy
FIT Roller’s innovative 3-in-1 design aims to help athletes and fitness enthusiasts alike with more productive warm-ups and recovery methods
SAN DIEGO, CA -- November 2, 2016 -- Fire and Ice Therapy, supplier of thermal sports performance and recovery tools, unveiled the FIT Roller; the only roller on the market that combines foam rolling, heat therapy, and cold therapy. The FIT Roller is now available on Kickstarter, starting at $59.
The FIT Roller’s patent-pending design combines three proven performance enhancers (heat therapy, cold therapy, and foam rolling) together to improve overall function and speed-up recovery. Strength & conditioning coaches, designers, and engineers banded together to create one inclusive, easy-to-use device for athletes of any age or ability. The FIT Roller is the only roller on the market that has the ability to quickly achieve varying degrees of hot or cold temperatures in a matter of seconds. For heated rolling, simply add a cap-full of hot water or a preheated insert. For cold rolling, add ice or a cold pack.
-
The FIT Roller is also durable and resistant to wear and tear, will not lose its firmness over time
-
Acts as a dry storage compartment for smaller mobility equipment and personal items
-
A conductive aluminum surface, which takes on the temperature of its filler within seconds, making the FIT Roller the fastest and most convenient way to roll at temperature
-
Comes standard with a travel sleeve which provides some cushion, wicks away condensation, is easily washable, helps control temperature, and is used as a carrying case.
To learn more about the FIT Roller, visit Fire and Ice Therapy on Kickstarter.
About Fire and Ice Therapy
With 15 years of experience behind him as a Strength & Conditioning Coach and former college football player, Charles Johnson created the Fire & Ice Therapy Roller. By combining the benefits of the traditional foam roller with hot and cold therapy as well as offering dry storage, Fire and Ice Therapy, supplier of thermal sports performance and recovery tools, created the first 3-in-1 self-massage device. This innovative thermal roller will change the way people prepare, perform, and recover. Founded in 2015, Fire and Ice Therapy is located in San Diego, CA.
