Fire and Ice Therapy Rolls Out New Fitness Device | Athletic Business

Fire and Ice Therapy Rolls Out New Fitness Device

Source: Fire and Ice Therapy

FIT Roller’s innovative 3-in-1 design aims to help athletes and fitness enthusiasts alike with more productive warm-ups and recovery methods

SAN DIEGO, CA -- November 2, 2016 -- Fire and Ice Therapy, supplier of thermal sports performance and recovery tools, unveiled the FIT Roller; the only roller on the market that combines foam rolling, heat therapy, and cold therapy. The FIT Roller is now available on Kickstarter, starting at $59.

The FIT Roller’s patent-pending design combines three proven performance enhancers (heat therapy, cold therapy, and foam rolling) together to improve overall function and speed-up recovery. Strength & conditioning coaches, designers, and engineers banded together to create one inclusive, easy-to-use device for athletes of any age or ability. The FIT Roller is the only roller on the market that has the ability to quickly achieve varying degrees of hot or cold temperatures in a matter of seconds. For heated rolling, simply add a cap-full of hot water or a preheated insert. For cold rolling, add ice or a cold pack.

 “With the FIT Roller we hope to make ice baths and heating pads a thing of the past for people recovering from tough workouts or injury. When rolling is used in conjunction with other tried and tested rehabilitative methods, overall recovery times can be cut down dramatically,” states Charles Johnson, CEO of Fire and Ice Therapy.
 Key Features of the FIT Roller:
  • The FIT Roller is also durable and resistant to wear and tear, will not lose its firmness over time

  • Acts as a dry storage compartment for smaller mobility equipment and personal items

  • A conductive aluminum surface, which takes on the temperature of its filler within seconds, making the FIT Roller the fastest and most convenient way to roll at temperature

  • Comes standard with a travel sleeve which provides some cushion, wicks away condensation, is easily washable, helps control temperature, and is used as a carrying case.

 “After several years of teaching clients various warm-up routines, performance regiments, and recovery methods, I thought to myself: There has to be a way to maximize the benefits while cutting down on certain timely steps. By combining the therapeutic benefits of foam rolling, heat therapy, and cold therapy, the FIT Roller has the potential to help anyone looking to get fit,” continued Charles Johnson.

To learn more about the FIT Roller, visit Fire and Ice Therapy on Kickstarter.

About Fire and Ice Therapy

With 15 years of experience behind him as a Strength & Conditioning Coach and former college football player, Charles Johnson created the Fire & Ice Therapy Roller. By combining the benefits of the traditional foam roller with hot and cold therapy as well as offering dry storage, Fire and Ice Therapy, supplier of thermal sports performance and recovery tools, created the first 3-in-1 self-massage device. This innovative thermal roller will change the way people prepare, perform, and recover. Founded in 2015, Fire and Ice Therapy is located in San Diego, CA.

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