Eleiko and the Brand X Training Method (TBXM) Partners | Athletic Business

Eleiko and the Brand X Training Method (TBXM) Partners

Source: Eleiko and TBXM

HALMSTAD, SwedenEleiko and TBXM have agreed to initiate a strategic partnership with the objective of expanding both companies’ reach in the field of strength training for children and youth. Both companies are inspired by the opportunity to jointly pursue ways that can help build a stronger and healthier next generation.

The partnership will lead to new and exciting products and educational content specifically designed for children and youth. Furthermore, the initiative will entail cross-marketing activities that will raise awareness of the benefits that strength training offers to children as well as the solutions being offered by Eleiko and TBXM.

“We are proud to announce the partnership with TBXM, and we look forward to exploring the synergies between our companies. Together we will be stronger and better at offering strength training solutions to children and youth. This is close to our heart and something that we care deeply about as does TBXM”, says Eleiko Education Manager Mads Jacobsen


About Eleiko

Eleiko delivers equipment for the weightlifting and powerlifting communities as well as strength & conditioning facilities worldwide. Through our business unit Eleiko Education we are equally committed to offering the best education in the field of strength training. The new partnership is well aligned with our corporate mission of helping people get stronger so they can perform better – in sports and in life.

About TBXM

TBXM is a comprehensive, next-generation fitness framework designed to deliver physical literacy over the life course, preventing injuries, improving sports performance, and keeping people active and engaged for a lifetime. Based in Ramona, CA, TBXM primarily offers courses and workouts to children and youth as well as coaches working with these groups. 

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