Sports and Technology Converge at SFIA Sports Tech Conference at CES 2017 | Athletic Business

Sports and Technology Converge at SFIA Sports Tech Conference at CES 2017

Source: Sports & Fitness Industry Association (SFIA)

Silver Spring, MD, December 6, 2016 – The Sports Tech Conference presented by the Sports & Fitness Industry Association (SFIA), at CES 2017 to feature; NFL Hall of Famers, Warren Moon and Ronnie Lott; Olympic Gold Medalist, Nathan Adrian; Microsoft Corporate VP and Chief Evangelist, Steve Guggenheimer; and Executives from ESPN, BMW and Amer Sports.

“As a leader in the sports and fitness industries, SFIA has seen the vast improvements in how technology is able to assist and improve a variety of capabilities for teams, athletes, sports and coaches,” said John Peters, Senior Director of Sales and Membership at SFIA. “There’s not a better opportunity than CES to focus on the latest sport innovations with a large focus on today’s athlete.”

The CES Sports Tech Conference will take place Friday, January 6 from 1 – 4:30 p.m. PST at Tech West, Sands Hotel (Expo). Session topics include:

•    Recap from Rio: Find out how technology assisted gold medalist Nathan Adrian.
•    How Sports Utilizes Big Data: Warren Moon and Sports 1 Marketing will discuss how fan engagements digitally can create value for consumers, teams and athletes alike.  
•    Smart Sports – Connected Products: Wilson Sporting Goods and its parent company, Amer Sports, will discuss smart sports products and how to develop future products.

In conjunction with the Sports Tech Conference, the SFIA will again present the Sports Tech Marketplace. Exhibitors at the Marketplace range from sport-specific smart products to state-of-the-art fandom connectivity and will dive deep into the innovations for the tenacious world of athletes.

“We’re excited to participate in SFIA’s Sports Tech Conference at CES 2017,” said Warren Moon, Co-Founder & President of Sports 1 Marketing. “Sports 1 Marketing is at the forefront of technology and change. We’re thrilled to share our client’s experiences using our technology and how it will continue to advance the sports industry.”

To learn more about the Marketplace, click here.

Keep up with everything SFIA Sports Tech at CES 2017 by using #SportsTech and #CES2017.

ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit

AB Show 2022 in Orlando
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Learn More
AB Show
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide