Game Plan Partners with National Basketball Association for NBA G League Education Program

Source: Game Plan

(Greenville, NC) — Earlier this year, Game Plan announced Major League Baseball as a new customer providing post-playing career transition services and resources to major and minor league players. Today, Game Plan’s thrilled to announce our newest professional league customer, the National Basketball Association.

In this innovative new partnership, Game Plan will be assisting the NBA as part of the NBA G League Educational Program, designed to better prepare NBA G League players for Life Aer Sport. Only one week in and over one third of the G League have already completed the Game Plan Athlete Identity Assessment.

The NBA is using Game Plan as a central platform to manage the comprehensive development of the players. For example, in addition to the assessment, the NBA and their sponsors will be using Game Plan’s Career Marketplace to provide job shadowing opportunities for their players.

Game Plan is in the final stages of developing several new eLearning courses for G-League players. These 5-7 minute courses are being created in partnership with the NBA’s subject matter experts focusing on real life issues that have been identified by the NBA, including:

● Health education

● Relationship management

● Player Assistance

● Professionalism

“At Game Plan, we are focused on the Journey of the Athlete and thrilled to partner with leaders in professional athletics,” said CEO Vin McCaffrey.

“The common interest for us all is to assist and guide athletes through their professional athletics career and ultimately help them transition successfully to life aer sport.”

See NBA release:


About Game Plan

Founded in 2008, Game Plan and its comprehensive student-athlete development platform has enabled 50,000 student-athletes in over 50 athletic departments enhance their student-athlete development. Game Plan’s mission is to guide 100% of athletes across 100% of their journey to a successful life a er sport. For more information or to schedule a demo, visit

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