SOURCE: WhiteWater and Life Floor
Bringing non-slip cushioned surfaces to the world
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SOURCE: WhiteWater and Life Floor
Bringing non-slip cushioned surfaces to the world
WhiteWater is very pleased to have entered an exclusive distribution agreement with Life Floor for the global water park market. Life Floorās patented foam-rubber flooring system significantly reduces slips and falls, the #1 cause of water park injuries. However, with Life Floor, when a fall does occur, bumps and bruises are minimized. This is a game-changing product for the water park industry because as every owner and operator knows, the majority of water park injuries occur in this category.
āThe partnership further confirms WhiteWaterās designs and offerings as the safest in the industry,ā commented WhiteWaterās President and CEO, Geoff Chutter.
Delivering fun safely
Jonathan Keller, Life Floorās CEO, sums up the announcement of this new partnership, āWorking with WhiteWater, the market leader, was an obvious choice to access a wider market, but weāve also found that the missions which drive our companies are very aligned. Both companies are single minded about delivering fun safely with the highest quality products available. I think I can speak for all of us when I say that we are excited by the opportunities that this agreement represents.ā
Kids play differently on Life Floor
Chris Biancofiore, the Product Manager for WhiteWaterās wide range of interactive water play products and attractions, commented, āOn Life Floor, kids feel safer and freer to push their boundaries without the fear of getting hurtā¦simply put, they play differently. The forgiving surface isnāt abrasive, so itās soft on bare feet and wonāt skin knees. As a result, the only tears will come from when theyāre told itās time to leave the park.ā
More than just safety ā Life Floor is longer-lasting and stays cleaner
While Life Floorās non-slip āsoft fallā is its biggest benefit, its quality manufacturing also makes it incredibly durable. The completely waterproof tiles will not absorb water or other liquids and last as long underwater as they do above water. Its closed-cell construction does not support the growth of microbes. Virtually impossible to stain, itās more resistant to chlorine and UV exposure than other rubber composite products on the market, making Life Floor not just a safety choice, but an economical one as well.
The official announcement of this exclusive agreement was made when WhiteWater opened their 2018 Asian Attractions Expo in Hong Kong. If you are interested in finding out more about Life Floorās product, pop into either WhiteWaterās booth #1716 or Life Floorās #3329 to see the product firsthand and feel for yourself how a soft landing can also be durable!
About WhiteWater
WhiteWater, The Water Parks and Attractions Company, is the leading global designer and manufacturer of innovative water park products and active family attractions for world-class clients. We specialize in water slides, multi-level water play structures, wave-generating equipment, FlowRiderĀ® stationary surfing machines, harnessed attractions, interactive play, and water rides.
WhiteWater is dedicated to providing the ultimate WOW experiences to our clients and their guests by delivering projects on time, on budget, and to the industryās highest quality and safety standards. Our industry-leading innovation is driven by a team of 600 extremely talented employees in eight offices around the world working together to complete over 5,000 projects since 1980. Recently, WhiteWater was awarded Canadaās Best Managed Companies designation for its excellence in management and business practices.
About Life Floor
Life Floor manufactures Life Floor tiles, a foam-rubber flooring system designed for use in wet areas with barefoot traffic. Created as an alternative to concrete and other conventional materials, Life Floor is the only safety surface specifically designed and engineered to perform in aquatic environments. Life Floor combines award-winning safety with unparalleled design capabilities, delivered by an expert team committed to a world-class experience for everyone who interacts with our products. All over the world, people trust Life Floor to make their aquatic environments look and feel extraordinary.
Life Floor was founded in 2011, and has served the biggest names in water parks, including Carnival Cruise Line, LEGOLAND, Cedar Fair, and Great Wolf Lodge. In 2016, Life Floor became the only surfacing company ever to win the World Waterpark Association's prestigious Kelly Ogle Memorial Safety Award.
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