Fans Will Be Surrounded By Daktronics Displays For Football’s Biggest Game At Mercedes-Benz Stadium

[Mercedes-Benz Stadium, image courtesy Daktronics]
[Mercedes-Benz Stadium, image courtesy Daktronics]

SOURCE: Daktronics

BROOKINGS, S.D. – Jan. 28, 2019 – When the best football teams from each conference collide in Atlanta, Georgia, for the biggest game of the year, Daktronics(NASDAQ-DAKT) of Brookings, South Dakota, will have a hand in creating the atmosphere and experience for everyone in attendance. This year, Mercedes-Benz Stadium will host the New England Patriots and the Los Angeles Rams to see who will be crowned champion.  

The leagues newest venue features 16 LED displays totaling 83,500 square feet installed by Daktronics, including the world’s largest video scoreboard, the Halo Display. The Halo, measuring 58 feet high by 1,075 feet round, is large enough for a helicopter to fly through and the length of three football fields when rolled out.

A massive mega column display, a curved triangle-shaped feather wall display, narrow pixel pitch displays in club areas and 3,100 linear feet of ribbon displays highlight the uniqueness of technology throughout the venue.

“This year’s game is a big one for Daktronics as we’ve had equipment in use at 15 straight championship games for professional football,” said Daktronics Vice President of Live Events Jay Parker. “The LED displays being used at Mercedes-Benz Stadium total the most square footage of any stadium in the world to provide the best game-day experience possible for fans and viewers. We’re proud to be a part of helping enhance the biggest moments in sports as this game will feature the largest video scoreboard at the biggest football game of the year.”

A game of this magnitude requires extra attention in both preparation and game-day support. As such, Daktronics will have four display technicians and two control room technicians on site for the event. This includes pre-event checks and game-day support from the company’s services division. 

“We’ve become accustomed to supporting the most watched, highest profile sporting events year after year,” said Daktronics Vice President of Services Sarah Rose. “With people on site, it really is a benefit to our customers that many people might not think about when purchasing a display. We’re always available to ensure everything runs as expected, and this weekend we’ll be at Mercedes-Benz Stadium to do just that.”

For more on Daktronics involvement at Mercedes-Benz Stadium, visit

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at

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