Athlete Viewpoint and the Big Ten Conference Announce Partnership | Athletic Business

Athlete Viewpoint and the Big Ten Conference Announce Partnership

SOURCE: Athlete Viewpoint

Athlete Viewpoint, the industry leader in the collection and analysis of student-athlete experience data, is pleased to announce a partnership agreement with the Big Ten Conference.

Athlete Viewpoint will be supporting the work of the Big Ten Advisory Commission, facilitating the collection of student-athlete feedback at all fourteen member campuses to help ensure a quality educational and competitive experience for all student-athletes in the Big Ten.

“We are excited to partner with the Big Ten to support their examination of the student- athlete experience,” said Jennifer Cross, Athlete Viewpoint Co-Founder. “The Big Ten’s intercollegiate athletics leadership position - both on and off the field - aligns perfectly with our mission of providing every student-athlete the opportunity for both a distinctive education and a championship experience. We look forward to providing new insights, strategy and data to support the conference’s goals of educational and competitive excellence.”

“We are excited to utilize Athlete Viewpoint’s customized solutions and platform to bring new depths of information to each member campus and the Conference office.” said Big Ten Deputy Commission and Chief Operating Officer Brad Traviolia. “They are an innovative and rapidly growing company that will help us stay focused on what matters most in our industry: the student-athlete.”

About Athlete Viewpoint

Founded in 2016, Athlete Viewpoint ( is the leading solution for creating value out of the underutilized student-athlete survey process. Athlete Viewpoint’s customized platform gives student-athletes a confidential voice about their experience and athletic administrators data exactly the way need it - fast, effortless and easily understood. Co-founders Jennifer Cross and Michael Cross work with an advisory board comprised of athletics directors, institutional research experts, faculty and a licensed counseling psychologist to provide actionable analytics that support the student athlete experience, department quality control, coach and staff mentoring, risk management mitigation and strategic planning. Our mission is to support athletic programs that want to provide every student athlete an opportunity for both a distinctive education and a championship experience.TM

About the Big Ten Conference

Established in 1905, the Big Ten Conference ( works to meet the educational needs of students competing in intercollegiate athletics to allow them to excel in all areas of their lives. The conference office manages 28 different championships and tournaments, offers legislative and compliance services, oversees the production and distribution of nearly 1,400 events annually, provides staff services to coaching and administrative personnel and services media and fans interest for information on the Big Ten.

About the Big Ten Advisory Commission

Established in 1972, the Big Ten Advisory Commission was designed to study conference programs and make suggestions which further Big Ten objectives. The Advisory Commission enlists former students that competed in Big Ten athletics to serve as liaisons to the NCAA's Diversity and Inclusion Department, the Big Ten Student-Athlete Advisory Commission and other organizations.


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