FlexIt Announces Partnership with NormaTec to Bring Easy to Access Recovery to Users


Pay as you go gym app aligns with recovery industry leader to promote education and access to post-workout recovery

New York City – February 11, 2019 – FlexIt, the pay as you go gym app that enables users to work out where and when they want, today announces its partnership with NormaTec, the industry leader in compression recovery technology for athletes, to promote education and access to post-workout recovery. As part of this initiative, FlexIt and NormaTec will offer recovery rooms equipped with NormaTec’s revolutionary technology at select FlexIt-powered gyms, fitness facilities, co-working spaces and clinics.

“FlexIt and NormaTec are committed to highlighting the importance of recovery. This partnership will raise awareness of the latest technology in the recovery space, underscore the value of recovery and make accessing recovery technology in workout environments achievable,” said Austin Cohen, CEO and founder of FlexIt. “We are extremely proud to work alongside NormaTec and its advanced recovery systems and are excited to see consumers utilizing the units in FlexIt recovery rooms. Through this partnership our users will continue to be able to personalize their fitness experiences, from workout all the way through recovery.”

NormaTec’s line of recovery systems serve as a key source of recovery to elite athletes, coaches, and trainers across the nation. Its mission is to integrate recovery into every athlete’s training program. The NormaTec PULSE Series Recovery Systems use compressed air to massage limbs, mobilize fluid, and speed recovery, while helping athletes to recover faster between training and after performance. FlexIt and NormaTec are also excited to explore other initiatives that will help to grow the recovery room experience at FlexIt club partner locations.

“We are looking forward to working with FlexIt and aligning our missions to encourage users to integrate recovery into their workouts,” said Shawn Beitelspacher, vice president of sales at NormaTec. “Our hope is that this partnership will help drive attention to the importance of recovery in the fitness space and to help more people gain access to the benefits of NormaTec’s recovery technology.” 

FlexIt is available for download in the App Store and Google Play. To learn more about FlexIt, visit: www.flexit.fit

About FlexIt

FlexIt Inc. is the mobile app that quickly and seamlessly enables users to access gyms wherever and whenever they want, and only pay for the amount of time that they are in the facility. FlexIt offers consumers the flexibility that they expect, while generating leads and enhancing profitability for fitness clubs. FlexIt provides club access to users while simultaneously providing clubs with access to a large network of prospective members. FlexIt is available for download on iOS and Android in the respective app stores; for more information, please visit https://www.flexit.fit/

About NormaTec

NormaTec Recovery Systems are cutting-edge compression systems that enhance the body’s natural ability to recover. Using NormaTec’s full-length compression boots, arms, or hips before or after intense workouts rejuvenates muscle tissue and reduces tightness and soreness. Invented by an MD, PhD and perfected by professional athletes, NormaTec Recovery Systems are the go-to equipment for the world’s best. For more information, visit www.NormaTecRecovery.com

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