FanBeat Tees Up with Callaway and GOLF Channel


Live-Action Gaming Platform Hosts Callaway’s $1 Million FanBeat Challenge During 2019 PGA TOUR Events, Continuing this week at the Arnold Palmer Invitational presented by Mastercard

ATLANTA (March 4, 2019) – FanBeat, the live-action gaming platform that engages sports fans during breaks in the game, is rolling out its second season of Callaway's $1 Million FanBeat Challengein partnership with Callaway and GOLF Channel. Aiming to enhance the viewing experience for consumers while driving brand awareness for its sponsors, the Challenge is taking place during four PGA TOUR events during the 2019 season, and continues this week with the Arnold Palmer Invitational presented by Mastercard.

The Challenge, which is free to download and available for mobile (iOS) and desktop, kicked off at the Waste Management Phoenix Open in January and concludes at the WGC-Dell Technologies Match Play in March. Callaway’s $1 Million FanBeat Challenge is live during the last 2.5 hours of tournament coverage airing on GOLF Channel and NBC. Each round consists of 20 to 30 predictive-play and trivia questions, which are pushed out to fans during breaks in the action. Players compete to win dozens of prizes offered by Callaway, including Epic Flash drivers, Epic Flash fairway woods, Odyssey Stroke Lab putters, Apex 19 hybrids, Chrome Soft golf balls and GPS rangefinders. Ace all questions in one round for a chance to win $1 million. The program also features pre-tournament Epic Flash Trivia Challenges, a 10-minute, 10-question trivia game where players have a chance to win additional prizes from Callaway.

“FanBeat provides us a unique storytelling platform as we deliver groundbreaking technology to consumers with our new 2019 lineup of Callaway equipment,” shared Harry Arnett, EVP Callaway Brands. “We love the way the game allows us to celebrate not just our new products, but also our Callaway staff players and a bit of our company history.”

Last year, more than 180,000 players took part in Callaway’s $1 Million FanBeat Challenge. For the first time ever,FanBeat will offer video questions in a mobile play-along game for the 2019 Challenge. Callaway tapped its brand ambassadors and staff players, including Adam Hadwin and Ollie Schniederjans, to record trivia questions that are interspersed throughout game play.

“We are very proud to partner once again with GOLF Channel and Callaway to deliver the most innovative and entertaining play-along game available anywhere for live sporting events,” said Ed Trimble, CEO of FanBeat. “GOLF Channel is breaking new ground for media companies, both in terms of creating interactive content for their viewing audience and offering a highly customizable and immersive platform for their brand partner, Callaway Golf.” 

The complete list of rules and prizes can be viewed at

Disclaimer: NO PURCHASE NECESSARY. Void where prohibited. Legal residents of the 48 Continental U.S. or DC who are 18 or older. Begins January 28, 2019 at 12:01 A.M. ET and ends March 31, 2019 at 11:59 p.m. ET.  To enter, and for official rules, odds, and prize details, Sponsor: FanBeat, Inc. The $1 million grand prize may be awarded in an annuity or lesser lump sum. Should there be multiple winners, the grand prize will be divided evenly among qualifying winners.

About FanBeat

FanBeat is a live-action gaming platform that allows sports fans to answer predictive-play and trivia questions during breaks in the action for a chance to win prizes. Available via desktop and mobile (iOS), the company partners with sports teams, leagues, and media companies to provide partners with a mobile asset they can use for additional sponsor opportunities and for actionable data on fans. FanBeat is currently available for public funding via MicroVentures. For additional information and to download the game, visit

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