University of Wisconsin and Legends Announce Multi-Year Partnership

SOURCE: Legends MADISON and NEW YORK, March 11, 2019—The University of Wisconsin and Legends today announced a first-of-its kind, multi-year partnership between the school’s athletic department and Legends, to streamline initiatives across general ticketing, premium seating, annual fundraising, marketing and business intelligence capabilities into one integrated platform. 

Wisconsin engaged Legends through its U.S. research arm, CSL, in 2015 to conduct a comprehensive study incorporating a survey and series of focus groups to solicit direct market feedback from ticket holders, alumni and Badger fans on the future of Camp Randall Stadium.

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