Shapewatch 3D Body Visualization System Selected to Fit-Tech Accelerator ActiveLab

Copenhagen, DENMARK, March 18, 2019 – Shapewatch 3D body visualisation system has been recognised as one of leading start-ups in fit-tech, having been selected as one of the nine-strong cohort for the 2019 ActiveLab start-up accelerator program.


Now in its third year, ActiveLab is the only accelerator program in the world that is designed to support fit-tech start-ups aiming to transform public health by engaging more people in physical activity and sport.

Shapewatch is an innovative 3D body scanner and visualisation tool which allows users to scan their bodies, monitor key biometrics and see their body shapes in 3D for true transformation. The company fought off fierce competition from over 70 applicants across 14 countries and six continents to secure a place on the global accelerator program.

In October, the Secretary of State for Health and Social Care, Matt Hancock, announced his tech vision for health – using emerging tech to transform services and health outcomes across the world.

ActiveLab 2019 program addresses physical activity at all stages of life, through five categories: Children and families; Workplace wellness; Active ageing and long-term Conditions; Reimagining health, fitness and leisure facilities; and Improving customer experience.

Shapewatch will now undergo a 12-week program of workshops, networking and insight, including mentoring from two titans of the private sector, Life Fitness and Jonas Software. with experts sharing their experience of scaling tech start-ups internationally in the market.

ukactive CEO Steven Ward said: “To overturn the growing physical inactivity crisis facing our world, we need real innovative solutions. Shapewatch is a fantastic example of one of the pioneering start-ups that will revolutionise the way we move and help us build physical activity into our lives.”

Life Fitness Director of Customer Solutions, Digital Ventures Group, Leon Rudge said: “As the world’s largest fitness solutions brand, we are passionate about discovering new and innovative ways in which to engage people in exercise. By partnering with ActiveLab, we can share our knowledge and experiences to support new innovators and we’re really excited to see what solutions this year’s program uncovers.”

Jonas Business Unit Manager Tom Withers said: “We’re excited to be part of ActiveLab this year, and support the next generation of FitTech businesses in the physical activity sector.  Technology is rapidly changing the face of our sector, and these businesses represent the opportunity FitTech represents to bring huge amounts of value to the physical activity sector.”

Shapewatch Sales Director Alan Louden said: “Quantitative measurement and self-tracking are changing the ways in which we can know ourselves today. It can provide information that allows us to connect behaviours to health outcomes. Shapewatch enables users to accurately and consistently track key biometrics essential to overall fitness and health – visualising one’s health data in 3D with personalised, customisable avatars. With this data and its Dynamic Movement Assessment, Shapewatch offers valuable applications for pre-habilitation, rehabilitation, wellness and performance. By reimagining what we can learn from our health, fitness and leisure activities, we can improve the quality of our lives. We are honoured to be part of this year’s ActiveLab.”

About ukactive

ukactive is the leading not-for-profit body for physical activity, working with over 4,000 members and stakeholders across the UK to get more people, more active, more often. We champion the fun, enjoyment and benefits of being active and we facilitate big impact partnerships across the public and private sectors. Our members are the heartbeat of our organisation and their contributions form our primary source of income, with all revenues reinvested into driving forward the physical activity sector. We grow the value and importance of physical activity to society as a whole from cradle to grave. This also includes specific sub-sectors where we have developed significant stakeholder relationships including social, political, economic, health, technological, consumer, and financial. ukactive provides leading research and evaluation, insight and thought-leadership, strategic project and stakeholder management, campaigning and promoting best practice for its partners.

About ActiveLab

ActiveLab is ukactive’s global launchpad for innovation in physical activity, supported by Life Fitness and Jonas Software. ActiveLab is looking for technology-focused businesses who are willing to scale their product throughout the United Kingdom in an effort to get more people, more active, more often.

ActiveLab is a cost and equity free accelerator program, and constitutes an amazing opportunity to meet like- minded people who strive to bring technology to the forefront of the fitness and physical activity sector. ActiveLab’s workshops and events provide actionable insight and connections specifically aimed at Sport and FitTech start-ups looking to grow their businesses. In 2019, ActiveLab had 74 applications from 14 different countries, spanning 6 continents. 9 businesses we selected to be part of the program after a judging process including experts from across the physical activity sector.

About Shapewatch

Backed by international market leader Global Scanning – with over 30 years of scanning technology experience – Shapewatch is an innovative 3D body visualization tool which allows users to scan their bodies, monitor key biometrics and see their body shapes in 3D as well as track progress towards their fitness/wellness goals via the Shapewatch app. For further product information or to experience Shapewatch: [email protected] or visit

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