New Sound Reducing Platform Enable Gym and Fitness Facilities to Embrace Deadlifts | Athletic Business

New Sound Reducing Platform Enable Gym and Fitness Facilities to Embrace Deadlifts

Eleiko introduces a new Eleiko SVR Platform designed specifically to accommodate deadlifts. The smaller SVR Deadlift Platform is two thirds the size of the SVR Platform designed for weightlifting. Aside from the smaller footprint, other elements remain unchanged. It features distinctive details such as the sleek 11-gauge custom shaped steel frame and beautiful wood deck with an inlaid rubber strip to protect the platform, bumpers and discs from damage that have helped set the SVR range apart.

Gym goers today want to lift weights. Training for performance continues to increase in popularity, in many cases, members strive to emulate how the elite athletes they admire train, and that oftentimes includes weightlifting and powerlifting. By mitigating sound and vibration, Eleiko SVR Platforms make lifting weights more accessible as club operators are better able to support members’ weightlifting and powerlifting training needs.

Deadlifts have a significantly smaller space requirement for safe lift execution when compared to weightlifting moves like the snatch and clean and jerk. By developing a smaller SVR Deadlift Platform we help customers maximise and use space efficiently and provide top quality equipment for members’ preferred training style.

"We champion strength training of all kinds and aim to support our customers in delivering solutions that encourage more people to embrace lifting. With this new platform, we not only achieve this goal but also help customers optimise space within their facilities."

—Erik Blomberg, Eleiko CEO

Eleiko SVR Platforms were the first solution to address the challenges facilities faced due the noise and vibration from lifting weights, and with our continuous improvement, product range expansion and unique multi-layered technology, it has proven to be the top performing solution. Eleiko SVR Platforms allow clubs to accommodate members’ needs while maintaining an inviting environment for other members and minimising issues for neighbouring businesses.

Eleiko has steadily grown the SVR Platform range since its launch in 2017. We first introduced a free-standing SVR Weightlifting Platform along with a range of inserts for half racks and power racks for other manufacturers including Matrix, Life Fitness and Precor. We then offered a range of inserts for Eleiko XF, Classic, and Atletica collections of Half Rack, and now introduce the new smaller deadlift SVR Platform. We have a wide range of sound and vibration solutions accommodating all the various training styles used to create high performing strength training environments that cater to different users needs.

To learn more about the unique SVR solution and the Eleiko SVR product range please visit

Check out #pleasedroptheweights on Instagram.

The Number One Strength Company

At Eleiko, we work to make people stronger so they can perform better - in sports and in life. For over 60 years, Eleiko has been a worldwide leader within international weightlifting, powerlifting and strength & conditioning communities. Eleiko is uniquely certified by the IWF, IPF and Para-Powerlifting federations. Our products have been delivered to more than 180 countries and are often seen at the world’s largest championships and in the most respected strength training facilities. More than 1,000 world records have been set with an Eleiko barbell. With quality, innovation and customer service as guiding principles, Eleiko is the leading equipment provider and educator in strength.

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