SOURCE: FITBENCH
OCONOMOWOC, Wisc. – Feb. 23, 2021 – Known as “where metropolitan luxury meets a ‘wow’ experience,” the swank Saints & Stars in Amsterdam, The Netherlands, is a next level gym that opened a second facility in July of 2020 – with two more studios planned for this year – despite the significant challenges of the coronavirus pandemic.
Founded by industry veteran Tom Moos, the hip boutiques target a young demographic. “I wanted to give 22-38-year-olds a place that embodied their values,” he explained. “Millennials want flexibility, like-mindedness, and community. And we cultivate an exciting, happy culture that provides a sense of belonging.”
Part of that culture is embodied in the studio name, which connotes a unique brand where people can transcend themselves.
“Saints are our members, and they need to feel that in everything we do, including service, perfect flow, and the total experience,” Moos said. “And our Star trainers bring that experience and the results to give the Saints what they want.”
Both studios reflect and inspire intensity and energy. Opened in March 2018, the first Saints & Stars is 1300 square meters; the recently opened one is 1500 square meters. “We’ve blended glamourous luxury, natural materials like wood and marble, and a true nightclub vibe – the perfect combination for our audience,” Moos said.
The elaborate grand opening for the new studio was scheduled for March 16 last year – only to be cancelled three hours prior to kickoff due to immediate COVID-19 restrictions. Moos instead conducted a successful soft launch July 1.
“After three months of not being able to go into a real gym, Millennials were craving a brand-new club where everything is clean and works as it should,” he pointed out. “We actually had great anticipation, a lot of pre-sales, high occupancy, and good media interest.”
Each studio offers packed schedules of 60 group fitness classes, small group training workouts, and personal training sessions each day. Classes include:
- Holy Box – Aqua punching bag and strength training
- Holy Shred – Treadmill and strength training
- Holy Booty – Stair climber and strength training
- Holy Build – Strength training
Each class takes place in a striking customized studio, equipped with pulsating music, dramatic lighting, and brand new customized FITBENCH ONEs. These compact, adjustable benches house fitness accessories such as dumbbells, slam balls, FITBANDS, and more to streamline workouts and provide individual, socially distanced stations for each exerciser.
The FITBENCH is integral to the studio’s programming. “We make our schedule, floorwork, and limits based on the FITBENCH, and it gives us more than enough variety in classes,” noted Moos. “The fact that we can use it across four different disciplines speaks volumes.”
Plus, “FITBENCH helps us maximize space. It’s multi-functional, and a great-looking feature that adds to the elite experience we give members.”
Although that has been limited to 50 percent capacity in the studios due to COVID-19 restrictions, the Saints & Stars team continues to strive to deliver what they promise as “a revolution for the body, mind, and soul.”
A key ingredient in this revolution is the FITBENCH. “Trainers and members love it,” Moos said. “It’s robust, can be used for many different exercises, and has a badass look.”
About FITBENCH
FITBENCH is the all-in-one, space-saving workout bench. We innovate safe and space-saving fitness solutions. Our products are thoughtfully designed to maintain workout intensity and variety, while facilitating quick exercise transitions in a safe and neat manner. These robust, organized, and portable benches deliver exceptional performance that drives participation at boutique studios, health clubs, and vertical market fitness facilities. We are the Benchmark of Fitness.
