BSN SPORTS Acquires the Eastbay Team Sales Business from Foot Locker Retail

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June 27, 2022, Farmers Branch, TX — BSN SPORTS, one of the largest direct marketers and distributors of sporting goods, footwear, apparel and branding to the school and league markets and a division of Varsity Brands, today announced that it has entered into an agreement to acquire substantially all of the assets of the Eastbay Team Sales business (“Eastbay Team Sales”) from Foot Locker Retail, Inc., a subsidiary of Foot Locker, Inc. (NYSE: FL).

Founded in 1980 and originally established to meet the performance needs of local high school and college athletes in Central Wisconsin, Eastbay Team Sales is now a leading supplier of athletic footwear, apparel and sports equipment to high school and college athletes. Foot Locker, Inc. acquired Eastbay Team Sales through its acquisition of Eastbay in 1997 to integrate an additional channel of distribution for athletic footwear, apparel, and equipment.

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