National Drowning Prevention Alliance Continues Partnership with Pool Safely Campaign in 2011

Source: National Drowning Prevention Alliance HUNTINGTON BEACH, Calif. (April 5, 2011) - The National Drowning Prevention Alliance (NDPA) will continue its partnership with the U.S. Consumer Product Safety Commission's Pool Safely: Simple Steps Save Lives campaign-the federal government's public education and information campaign to promote pool and spa safety- during 2011. NDPA will help deliver the campaign's safety messages to the public by distributing materials, posting information online, holding events, and incorporating the campaign into existing public safety outreach programs.

"I am proud that so many national public and water safety advocate organizations have partnered with the Pool Safely campaign this year," said Inez Tenenbaum, Chairman of the U.S. Consumer Product Safety Commission (CPSC). "As we build on the successful campaign kick-off in 2010, we look forward to fully realizing the potential of our partner network, which will help us continue to drive the national conversation on pool and spa safety. The Pool Safely campaign has a simple, but important message-practice as many water safety steps as you can in and around the water." The National Drowning Prevention Alliance posted the campaign's Pool Safety game on its website and NDPA members are distributing Pool Safely printed materials at local, regional and national child safety events. Some of these include:

March 29: A Water Safety Day in Chandler, Arizona, for more than 1,000 first-grade students April 14-15: The NDPA Annual National Symposium, Colorado Springs, Colorado May 14-15: Drowning Prevention Weekend at Sesame Place, Langhorne, Pennsylvania "NDPA members are pleased to include Pool Safely materials in our public education and outreach," said NDPA President Bob Ogoreuc, assistant professor at Slippery Rock University in Slippery Rock, Pennsylvania. "Drowning is swift and silent, but it is preventable. That's why we urge everyone to incorporate several layers of protection in all aquatic environments." Campaign Safety Partners are typically national organizations with established networks and a proven track record on health and safety campaigns. Campaign Safety Leaders are generally more focused on a local or regional audience.