The Abs Company Announces New Cali Lift Glute Developer

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Lakewood Ranch, FL, June 2022 - The Abs company is proud to announce that they have entered into a license agreement with Personal Trainer, Matthew Barber, to produce, market and sell his innovative, patented invention, The Cali Lift®️ Glute Developer.

 This completely portable and collapsible fitness product lets the user perform hip thrusting movements both bilaterally and unilaterally to safely build and strengthen their glute muscles anywhere. The unique belt and band configuration allows it to be quickly adjusted to be challenging for an absolute beginner up to a professional athlete.

The Cali Lift®️ Glute Developer was created by Matthew Barber, who has over 20 years of personal training experience. He developed the product as a way for his diverse clientele to be able to strengthen their glutes at home no matter their fitness level.

"The Cali Lift ®️ was created to allow anyone at any fitness level, from beginner to professional athlete, the ability to safely and effectively improve their glute strength wherever and whenever they choose with an easily adjusted, portable and collapsible device. A key differentiator is the ability to train unilaterally as well!” Says Barber.

It is already being used around the world by a wide variety of people from physical therapists with clients doing rehab to figure competitors looking for larger glutes to Olympic athletes who want to run faster, and everyone in between.

About The Abs Company

The Abs Company has been specializing in core and functional training equipment for 15 years and their products can be found in over 20,000 facilities in 54 countries worldwide. For more information about the Cali Lift®, call Michael Ritter at (609)532-6251 or visit 

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