Matrix Fitness Announces Partnership With Professional Running Coach Rick Muhr

Rick Muhr
Rick Muhr

COTTAGE GROVE, Wis. (October 18, 2022) – Matrix Fitness announced a new partnership today with esteemed running coach Rick Muhr as a new Matrix Brand Ambassador.

Muhr, with over 45 years of experience, has trained over 20,000 runners throughout the world and has completed 32 marathons himself. He is the founder of the Marathon Coalition, a team of education-based and health-based charities training runners for marathons throughout the world.

As a brand ambassador, Muhr will deliver on the Matrix total solutions promise by strengthening connections via motivational speaking engagements and creating expert content applicable to health club owners, trainers and members. In addition, Muhr will consult with the development teams at Matrix to bring his coaching methodology and experience to their products and solutions.

“I am extremely honored to be joining forces with the passionate people at Matrix Fitness, the world’s premier equipment brand dedicated to innovation and best-in-class service,” said Muhr. “I am looking forward to sharing my love and passion for fitness and helping others achieve the best version of themselves.”

Muhr has been recognized by The Portland Press HeraldWorcester Telegram and UMASS Memorial Medical Center for his unwavering positive attitude after enduring traumatic injuries in a 2021 bicycle accident.

“Rick comes to our company with an incredible story and zest for life. He has overcome tremendous obstacles in the last twelve months, continues to embody positivity and attributes fitness as the cornerstone of success,” said Tiffany Hoeye, Global Marketing Director of the commercial division at Matrix Fitness. “Rick is well respected in the fitness industry and has inspired community engagement with health clubs, athletic programs, campus recreation, government organizations and more. We are excited to be working with Rick to further share how fitness can positively impact one’s mindset and mental health, especially during challenges and setbacks.”

He will be sharing his story and expertise at industry conferences and events, starting with a speaker session titled “The Power of Positivity” at the 2022 Club Industry Executive Summit on Oct. 18 at 4:30 p.m. CDT.

About Matrix Fitness

Matrix Fitness ( is the fastest-growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs and other fitness facilities.

About Johnson Health Tech

Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.

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