PLAE Teams Up with Strength Equipment Visionary Tyler Hobson to Innovate Athlete-Led Performance Solutions

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CANTON, Ga. – May 1, 2024 – Human performance solutions innovator PLAE is deepening its bench by partnering with industry veteran Tyler Hobson. The owner of Iron Core Fabrication and founder and designer of Pendulum Strength Equipment, Hobson is a developer of premium strength training machines for professional teams, collegiate athletics, the U.S. government and many of the world’s top trainers.

As PLAE pursues its mission to inspire athletes to push their limits and maximize their potential, Hobson will unleash his expertise on a new plate-loaded equipment line. For those attending the Collegiate Strength and Conditioning Coaches Association (CSCCa) National Conference May 6-8 in Fort Worth, Texas, Hobson will discuss the vision of this partnership, and coaches also will share future concepts, in PLAE’s booth. 

“Tyler is a pioneer in the plate-loaded industry and has a unique design that solves significant issues while enhancing movement patterns and ensuring user safety,” said Brett Waits, founder and CEO of PLAE. “We’re aiming to create the most innovative strength training experiences globally, for athletes by athletes, and this collaboration enables us to continue to push boundaries and transform strength and conditioning.” 

With 25 years of designing strength equipment, Hobson is an ideal fit for PLAE. 

“I’ve spent my career listening to the needs of athletes and taking those insights to build innovative solutions that unlock their full potential,” Hobson said. “PLAE shares this approach to developing solutions, and I’m excited to build the future of strength training by bringing new ideas for athletes to market.” 

PLAE’s new plate-loaded line by Hobson is expected to debut in late 2024. Over the coming months, PLAE will provide updates on social media and its website. 

About Tyler Hobson

Tyler James Hobson is a welder and visionary designer known for his innovative approach to fitness equipment. As the founder of Iron Core Fabrications, he has revolutionized athletic performance training by creating custom-designed machines tailored to target specific muscle groups with precision and efficiency. With a keen eye for detail and a passion for craftsmanship, Hobson combines his expertise in welding and design to engineer cutting-edge workout solutions. His dedication to quality and functionality has earned him a reputation as a leader in the field, inspiring athletes to reach their goals with his groundbreaking creations. 


LAE stands at the forefront of advancing human performance. Through a steadfast commitment to innovation, individualized solutions and an understanding of customers' needs, PLAE engineers premium experiences tailored to elevate training and surpass expectations. The company's passionate pursuit of excellence and dedication to pushing boundaries make it a trusted partner for athletes seeking to maximize their potential and do what they love doing longer.  

For images or additional information, contact Christy Browning at 404-645-7900 or [email protected].

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