Echelon Expands into Recovery


Echelon Fitness is excited to announce the acquisition of ThriveX, an innovative provider of advanced recovery solutions including cold immersion therapy and muscle recovery treatments. This strategic partnership marks a significant step forward for Echelon as it expands its product offerings to provide comprehensive wellness solutions.

ThriveX has gained recognition for its cutting-edge recovery technologies, including cold immersion therapy systems, smart hybrid saunas, and compression boots. As a frontrunner for Beyond Activ’s Startup of the Year award, ThriveX has established itself as a prominent player in the recovery space.

Echelon CEO, Lou Lentine, emphasized the importance of offering complete wellness solutions at every stage in a fitness journey. He stated, "Our investment proved correct as we have soared to become a leading player in the global fitness industry. Once again, we are ahead of the trend, understanding that an end-to-end fitness experience requires prevention and recovery."

With the acquisition, Echelon will integrate ThriveX's cutting-edge recovery products into its existing portfolio, enhancing its ability to deliver immersive fitness and holistic recovery experiences worldwide. Echelon's growth in recovery marks its commitment to making healthy living attainable to more people in more places.

As Echelon continues to revolutionize the fitness landscape, the acquisition of ThriveX is a great step forward to providing unparalleled wellness solutions to its growing customer base.

For more information on Echelon Fitness and its products, please visit To explore ThriveX's recovery solutions, visit

About Echelon Fitness:

Echelon Fitness is a global leader in smart fitness solutions, providing exciting exercise and recovery experiences. Since 2017, Echelon has been empowering users to achieve their fitness goals through its growing portfolio of smart exercise equipment and immersive content. With a focus on accessibility, community, and innovation, Echelon is dedicated to making healthy living accessible to all.

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