LA’s Newest Workout Spot: Gold’s Gym SoCal Opens the Doors to Serious Training at Beverly Center

Gold’s Gym SoCal – the original home of serious training – opens the doors to its iconic Beverly Center for the first time on July 16, 2025. Marking a milestone in the brand’s continued commitment to redefining the fitness experience at the epicenter of wellness in the region, Beverly Center’s only gym will be celebrated with an exciting array of events and festivities for the whole community to enjoy.

To celebrate opening day, the first 200 guests to check in on Wednesday, July 16, 2025, starting at 11:00 AM, will receive an exclusive Gold’s Gym SoCal swag bag and be entered into a giveaway. Two lucky winners will score a free 12-month membership to Gold’s Gym Beverly Center, giving early supporters full access to all the perks, amenities, and signature programming of Gold’s Gym SoCal at no cost. 

The new Beverly Center location introduces a modern, cutting-edge fitness destination to one of Los Angeles’s most dynamic neighborhoods. Open 24 hours from Tuesday through Friday, it stands out as the only gym in the area to feature an Atlantis Strength workout area, designed specifically for advanced strength training. It also boasts the largest fully equipped signature playground turf area, ideal for functional and high-intensity workouts, and a dedicated Glute Factory booty training zone. Members will have access to dedicated cardio and free weight zones, a juice bar, steam and sauna rooms, and complimentary two-hour parking with validation. 

“We’re beyond excited to introduce our newest location to the Beverly Hills community,” said Brian Morris, Senior Vice President of Sales and Marketing at Gold’s Gym SoCal. “The space is thoughtfully designed to cater to the needs of LA’s diverse, wellness-driven community with top-of-the-line equipment, luxurious amenities, and expert trainers. We can’t wait to welcome everyone and share the Gold’s Gym SoCal experience in a conveniently situated spot.”

To commemorate the launch, Gold’s Gym SoCal will host a grand opening celebration this September, welcoming the community, along with current and prospective members, for an action-packed evening filled with food, games, and high-energy fitness challenges. Full event details will be announced soon.

“Gold’s Gym SoCal is a natural fit for Beverly Center,” said Brian Parent, General Manager of Beverly Center. “We’re known around the world as LA’s iconic shopping and entertainment destination, and partnering with a brand that shares that same global recognition just clicks. Gold’s Gym SoCal brings energy, community, and legacy—and that’s exactly what we’re all about here in the heart of LA.”

For more information about the Gold’s Gym Beverly Center location or to secure a membership to the new gym, please visit www.goldsgym.com/locations/ca/la-beverly-center. 

About Gold's Gym SoCal Group: With its roots tracing back to Joe Gold's first gym in Venice Beach, California, in 1965, Gold’s Gym SoCal has built a rich legacy of commitment, passion, and dedication to health and physique. In 1988, brothers Angel Banos and William Banos took the helm, opening their first Gold's Gym franchise in North Hollywood, California. Their unwavering commitment to superior customer service, personalized programming, and clean facilities propelled them to the forefront of the fitness industry. To learn more, visit www.goldsgym.com/markets/socal. 

About Beverly Center: Located at the edge of Beverly Hills and West Hollywood, Beverly Center offers the best in luxury and contemporary retail, immersive entertainment, and elevated dining. Home to over 90 stores beneath an iconic skyline, the center is anchored by Bloomingdale’s and Macy’s and boasts a large collection of luxury brands, including Louis Vuitton, Gucci, Prada, Burberry, Dolce & Gabbana, Saint Laurent, and Ferragamo, alongside trending fashion brands like Mango, Zara, and H&M. Beyond shopping, guests can enjoy exciting experiences, from bowling and nightlife at Lucky Strike to immersive adventures by Fever, and high-energy fitness at Gold’s Gym. For more information, visit beverlycenter.com.