Eleiko Launches Next Generation Bars — Perfecting the Eleiko Feeling

Eleiko announces the release of its next generation of bars. Built on 65 years of barbell expertise, the new bars refine what matters most — feel, performance, and longevity — and are now even more precise, durable and connected to the lifter experience than ever before. 

Eleiko, the global leader in weightlifting, powerlifting, and strength and conditioning, is an Official Supplier to the International Weightlifting Federation (IWF), a presenting partner to the International Powerlifting Federation (IPF), and a long-standing partner of World Para Powerlifting (WPPO). For decades, Eleiko equipment has been trusted on the world’s biggest stages, including six Olympic and Paralympic Games and more than 500 international championships. To date, over 1,000 world records have been set on Eleiko bars, which are installed in many of the world’s leading strength and conditioning facilities. 

The Eleiko Feeling, Redefined

Lifters describe The Eleiko Feeling™ as the harmony of balance, dynamic flex, controlled rotation, and our signature grip. Through careful refinements in sleeve geometry, tighter tolerances, and performance-focused finishes, this next generation of bars embodies Eleiko’s pursuit of the ultimate lifting experience.

Key Improvements Lifters Will Feel

Optimal Rotation System™  

Eleiko’s Optimal Rotation System™ ensures a bar’s response is smooth, controlled, and consistent regardless of the load and calibrated for different types of lifting. Each construction is tuned to its discipline: roller needle bearings with an inner race for weightlifting’s explosive lifts, self-lubricating graphite infused bronze bushings for stable rotation for powerlifting, and dual bushing bearing construction for varied higher-volume lifting. 

Enhanced Durability for Lifetime Performance 

• Patent-pending Force Redistribution System™ reduces stress during drops, boosting fatigue resistance and extending bar life. 
• Patent-pending dual lock system, dustproof seal, and recessed stainless-steel endcaps protect sleeves from moisture, dirt, and wear, extending functionality and longevity.
• Self-locking sleeve with tighter tolerances ensures a quieter, more stable lift.
• Stainless-steel endcaps open easily for sensor placement and maintenance.   
• DN3 Chrome™ surface treatment preserves knurling sharpness and bar integrity through years of heavy use.
• Every next-generation Eleiko Bar is backed by a lifetime warranty.  

Signature Grip Experience 

Four precisely calibrated knurling patterns ensure the perfect connection between bar and lifter.   

• 1.0 Standard: All-round volcano pattern for high-volume training
• 1.2 Training: Moderately sharp pyramid pattern for weightlifting training
• 1.2 Competition: Sharp pyramid pattern for competitive weightlifting
• 1.5 Power: Pronounced volcano pattern for maximum grip during powerlifting 

Intuitive Selection and Management 

A new colour-coded identification system simplifies bar selection. The bar ID Ring mirrors the end-cap colour system and includes detailed bar specifications visible in any storage or rack position eliminates guesswork so lifters choose the right bar.   

Smarter Lifting with Sensor Integration 

Bars covering a wider range of lifting disciplines and price points, from competition to training, are now sensor-ready. Eleiko’s patented sensor integration capabilities allow custom-made sensors to be placed directly into each bar sleeve, giving lifters and coaches accurate quantitative and qualitative analysis and programming functionality, for a new perspective on strength training.  

Strength with purpose

The new Eleiko Barbells maintain our commitment to environmental responsibility. They are manufactured in Halmstad, Sweden, from Eleiko Steel™ — clean Swedish steel blending strength and flexibility honed through decades of innovation and competition use. Eleiko Steel^TM uses 97% recycled steel forged with fossil-free energy for an 80% lower CO₂ footprint than the global average.  

Engineered beyond standards

Our testing methodology reflects the real-world demands of strength environments. We combine repeated drop tests with varied load combinations, advanced oscillation simulations, and ISO-certified corrosion and abrasion resistance testing, proving durability under real-world conditions to ensure the lifting experience — rep after rep, year after year.  

"The next generation of Eleiko bars isn’t about doing something different or new; it’s about doing what we’ve always done, better," says Erik Blomberg, CEO of Eleiko. "We obsess over the details, so lifters don’t have to. They lift — and feel the difference." 

Every lift begins here

By design, the streamlined portfolio guides lifters to the right bar for their needs. It includes IWF, IPF, and WPPO-certified bars for weightlifting, powerlifting and para-powerlifting, as well as multipurpose and specialty bars for general strength and functional fitness. Every bar, for every level and discipline, is built with the same care and attention to detail that defines Eleiko. Whether stepping onto the competition platform or setting a new personal best in training, Eleiko bars meet lifters at their strongest.  

The new barbell range is available beginning September 2, 2025. For detailed specifications and ordering information, visit Eleiko.com or contact your Eleiko representative.  

Experience the Eleiko Feeling