Nex, maker of Nex Playground, the active play system that gets families moving year-round, in collaboration with Zumba®, the global dance-fitness phenomenon, today launched Zumba Fitness Party–a first-of-its-kind family-friendly fitness experience that combines immersive motion tracking with simple setup, real-time gamified feedback, and live scoring–to make physical fitness enjoyable, accessible, and engaging for people of all ages and abilities.
Combining Nex’s advanced AI-powered motion tracking with Zumba’s signature rhythms and easy-to-follow choreography, Zumba Fitness Party transforms traditional workouts into high-energy dance sessions that are as fun as they are effective. Zumba Fitness Party marks Nex Playground’s first IP-partnered fitness experience designed specifically for parents, proving that Nex Playground goes beyond kids’ games to become a true active lifestyle choice for families who want to weave movement into their daily routines. Zumba Fitness Party is included exclusively with Play Pass–the subscription that unlocks the full Nex Playground experience.
“Zumba Fitness Party is everything we dreamed of when we first launched Nex Playground–movement, connection, and joy all rolled into one,” said David Lee, co-founder and CEO of Nex. “We wanted to build something that makes people forget they’re working out, and instead feel like they’re at the best dance party of their lives. Whether you’re a longtime Zumba fan or a total beginner, this experience delivers the energy of the studio right to your home.”
Zumba Fitness Party debuts with a robust lineup of 10 classes of varying lengths –including sessions just under an hour, shorter classes under 30 minutes, and tutorials designed to help you learn and perfect your moves and scores. Users can experience Zumba workouts across a wide variety of dance styles, music genres, and difficulty levels. Players will follow the moves as shown by the instructor on screen and receive live feedback on the screen. At the end of each class, users will obtain a score based on how closely their movements resemble the instructor’s, along with a breakdown of calories burned, allowing dancers to reach their fitness goals without leaving their living room!
Zumba Fitness Party features include:
- Star Power on Screen: Users can train with a lineup of iconic celebrity Zumba instructors, including Beto Perez, Mauricio Camargo, Gina Wonder, Kass Martin, Dahrio Wonder, and Rony Grateraut.
- Real-Time Engagement: Gamified feedback and live scoring keep users immersed and motivated throughout each class.
- Built-in Progression: The experience evolves with each session, offering unlockable songs, dance genres, and moves that reward continued play.
- Replay and Refine: Players can revisit their favorite tracks and work toward higher scores, with precise feedback on every move to support skill-building and mastery.
- Play Together, Compete Together: The multiplayer mode brings a dose of friendly competition, allowing families and friends to dance side-by-side and compare performance in real time.
- Frequent Updates: Zumba Fitness Party offers a steady rollout of new workouts, routines, and music, allowing users to experience one new workout per month.
“With Zumba Fitness Party, we’re redefining what it means to move together at home,” said Carolina Moraes, Chief Marketing Officer of Zumba. “This experience makes our format more accessible than ever before for parents and families. We’re excited to reach new audiences where they are and show more people that fitness can feel like a celebration."
Zumba beginners and enthusiasts alike can play Zumba Fitness Party exclusively on Nex Playground with a Play Pass.
Families interested in purchasing Nex Playground can find the active play system on Amazon as well as in Best Buy®, Target®, Walmart®, and Sam’s Club® online and select retail stores nationwide. Store availability can be found at https://nexplayground.com/stores.
