Atlantis Strength, a Canadian leader in premium strength training equipment for over 40 years and distributed in more than 65 countries, announces today the launch of the Power Squat Pro (model PW611) - a model specifically designed to replicate a squat pattern while enhancing muscle isolation and stability. This launch represents a precision evolution that embodies the company’s unwavering commitment to excellence, ergonomics, and long-term durability.
The fifth launch in one year, this new addition to their catalog is available in all countries where the brand is present.
An evolution born from observation and rooted in continuous innovation
Designed as a refined version of the C111 model (Power Squat), the PW611 is the result of a rigorous process of observation and listening to users in the field - a method that has set Atlantis apart from its competitors since its founding.
« The Power Squat Pro is not a replacement. It’s an evolution of what already works, refined through real practice, real users, real feedback. It is on this philosophy of continuous work and innovation that the history of our brand is built” says Raymond Sansoucy, founder of Atlantis Strength.
Among the PW611’s signature features: a dual starting position to accommodate all body types, an adjustable platform for a personalized range of motion, a redesigned movement path promoting a natural and safe posture, as well as rubber bumpers on the safety system for silent operation and enhanced longevity.
A sustained pace of innovation
The PW611 is part of the company’s ongoing innovation momentum: in 2025, Atlantis brought four new machines to market - the PW335 Shrug & Deadlift (February), the PW623 Unilateral Lat Pulldown (May), the T262 Selectorized French Press (August), and the PW429 Glute Abductor (November) - each meeting the highest standards of professional fitness environments.
Every prototype is designed, tested, and validated in the laboratory gym integrated into the Laval factory, ensuring uncompromising rigor before any market launch. The company today boasts over 180 specialized models and 125 specialists dedicated to engineering, production, and after-sales service.
Equipment deployed worldwide
Atlantis equipment today outfits the most high-end commercial clubs, prestigious residences, universities, and elite sports institutions in over 65 countries. The diversity of these environments directly guides the company’s design choices, meeting strict standards of durability, ergonomics, and aesthetic integration.
With over 50% of its revenue generated in the United States (in a North American fitness market exceeding US$36 billions), Atlantis has chosen to accelerate its geographic diversification without reducing its American presence, in response to the evolving regulations surrounding free trade agreements.
Since 2024, the company has been actively structuring its deployment across the Asian continent - where investments in top-tier fitness infrastructure are experiencing accelerated growth. In parallel, Atlantis is strengthening its presence in strategic markets across European territory.
“Our goal is to expand our presence in dynamic international markets where our Canadian quality is highly sought after. The goal is to multiply our sales fivefold in the coming years” says Jordan Sansoucy, President and CEO, Atlantis Strength.
About Atlantis Strength: Founded in Laval in 1982 by Raymond Sansoucy, Atlantis Strength is the largest Canadian manufacturer of strength training equipment. The company designs and produces all of its machines in Quebec with over 140 employees. Its equipment is distributed in more than 65 countries to an elite clientele including premium commercial clubs, luxury hotels, prestigious residences, universities, and high-performance sports institutions.
