Eleiko has unveiled a redesigned Sport Center at its headquarters in Halmstad, Sweden, creating an enhanced training environment for athletes, teams, coaches, and visitors from around the world.
Spanning 1000 square meters, the facility has been reconfigured to improve flow, increase capacity, and support a wider range of training activities. The updated layout introduces distinct training zones within an open environment, allowing multiple users and training teams to operate simultaneously while maintaining a cohesive athlete experience.
Integrated with Eleiko’s latest strength training innovations, the facility features lifting platforms, powerlifting stations, strength machines, and two dedicated functional performance areas. The redesign has expanded training capacity while preserving a spacious feel and creating clear zones for different training modalities.
"The Sport Center is more than a training facility. It is where visitors can immerse themselves in the Eleiko lifting experience," said Oskar Ragvald, Commercial Director, Eleiko Group AB. "From training and education to facility design and product development, the redesigned space helps bring our approach to strength to life and gives athletes, coaches, customers, and partners the opportunity to experience it firsthand."
Located at Eleiko's global headquarters in Sweden, the Sport Center regularly welcomes athletes, sports teams, coaches, and industry professionals. It also serves as a venue for educational courses, workshops, and customer visits, providing insight into how training environments can be designed to support performance at every level.
The redesigned Sport Center sits at the heart of Eleiko HQ's wider training and education ecosystem. Combined with an adjacent auditorium accommodating up to 100 participants, the facility supports training camps, educational courses, workshops, conferences, and industry events throughout the year.
Visitors to Halmstad can also participate in the Eleiko Tour, a guided behind-the-scenes experience that explores the company's factory, production areas, warehouse, and headquarters. Together, these facilities create a unique environment where training, learning, and product development come together under one roof.
About Eleiko: Since 1957, Eleiko has been a global leader in strength. Headquartered in Halmstad, Sweden, Eleiko designs and manufactures precision-crafted equipment used in weightlifting, powerlifting, and strength and conditioning — trusted by top competitions, training facilities, and gyms in over 180 countries. Eleiko is certified by the IWF, IPF, and WPPO, with equipment used at six Olympic and Paralympic Games and more than 1,000 world records set with Eleiko bars. www.eleiko.com
