Rick Giles Intends to Reinvent the College Basketball Invitational

Paul Steinbach Headshot

Rick Giles discusses how he intends to position the new College Basketball Invitational tournament within the context of March Madness.

Oob 708 Ab Brown University men's basketball players wept in the visitors' locker room following their March 18 loss at Ohio University in the first round of the inaugural College Basketball Invitational. Three weeks later, fist-pumping University of Tulsa coach Doug Wojcik helped cut down the school's home-court nets after his Golden Hurricane beat Bradley in a best-of-three series to secure the 2008 CBI title. Despite his track record of staging successful college basketball events, Gazelle Group president Rick Giles couldn't have predicted such a range of emotions when he first envisioned a new post-season tournament. What the sports marketer did see was an opening develop on a previously crowded dance floor, starting with the contraction from 40 to 32 teams of the NCAA-owned National Invitation Tournament. Paul Steinbach asked Giles how he intends to position his latest brainchild within the context of March Madness.

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