Letter from the Editor: Feeding the flame | Athletic Business

Letter from the Editor: Feeding the flame

Letterfrom Editor Tile

As Tokyo prepares to host the Olympic Games, it's worth considering the Herculean effort it takes to usher just one athlete to the podium. While most of the athletes who will bow their heads to accept the weight of gold, silver and bronze were born with at least some natural proclivities — long arms, strong legs, lighting-fast reflexes — nearly all of them will tell you that raw talent is not enough to attain true mastery.

Each and every athlete that competes in the upcoming Games will have spent thousands of hours honing their craft, endlessly training toward impeccability. Some will have started their journey by running the streets of their hometowns, or swimming laps at a community pool. Eventually they might have graduated to a college or club team, where the facilities were a notch above their meager beginnings.

While a nicer track, a plush locker room, or a carefully groomed field might be a nicety they had not heretofore enjoyed, these athletes will undoubtedly tell anyone who will listen that the grueling pursuit of perfection requires not only hard work and adequate facilities, but also the support of a community of coaches, trainers, dieticians, administrators and facility architects and operators — essentially the breadth of the Athletic Business magazine readership.

I don't think it's a reach to say that many of our readers have had a hand in helping an Olympic athlete make it to Tokyo this summer. It's even possible they don't realize it. However, the aquatics director who ensured that the pool water was clean, the grounds crew that groomed the high school field's pitching mound, even the youth gymnastics coach who showed that one awkward kid how to tumble, all played a part in helping build today's Olympic athletes. Even if one of these Olympians has never passed through your facility, you've worked in support of the industries that nourish today's athletes — regardless of their skill level.

So, if you're an AB reader and you happen to catch a medals ceremony this month, you might bow your head and take just a little a satisfaction in knowing that at least a flake of that gold medal should be dedicated in your honor.

This article originally appeared in the July|August 2020 issue of Athletic Business with the title "Feeding the flame." Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.


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