How to Protect Your Trademarks

[Illustration by Arnel Reynon]
[Illustration by Arnel Reynon]

One of the most valuable properties that a sports organization can own is its name. For example, when you hear the words "Nike," "New England Patriots," "Planet Fitness" or "Final Four," certain images come to mind. Since companies, teams and organizations work hard and spend a lot of money to develop the right image, it is essential that they properly protect their name or brand by trademarking it. Here are five tips that will help you protect your trademarks from unauthorized use:

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