
Last summer, ten members of NC Stateās 1983 āCardiac Packā filed a lawsuit against the NCAA for use of the playersā name, image and likeness. Just over a year after the initial filing, a North Carolina judge has dismissed the lawsuit.
According to Fox Sports, the Cardiac Pack requested āreasonable compensationā for the use of their images that have been ubiquitous with March Madness since the teamās legendary victory over the University of Houston over 40 years ago.
Related: N.C. Stateās 1983 Menās Basketball Team Sues NCAA Over Name, Image and Likeness
The plaintiffs argued that the NCAA had profited from video footage of the Cardiac Packās victory, using it in advertisements and on the organizationās website.
The lawsuit said, āFor more than 40 years, the NCAA and its co-conspirators have systematically and intentionally misappropriated the Cardiac Packās publicity rights ā including their names, images, and likenesses ā associated with that game and that play, reaping scores of millions of dollars from the Cardiac Packās legendary victory.ā
The NCAA requested that the case be dismissed, citing a four-year statute of limitations on antitrust claims and a three-year statute of limitations on claims of invasion of privacy. Attorneys for the NCAA claimed āthe Copyright Act holds higher legal authority than the cases used in their arguments.ā
"North Carolina State University's (āNC Stateā) 1983 NCAA men's basketball championship team have sued the NCAA for using without permission their names, images and likenesses contained in copyrighted game footage from that season," Superior Court Judge Mark A. Davis wrote in a 44-page order released Thursday. "Because their claims are untimely, barred by their failure to allege a violation of a legally enforceable right, and preempted by the federal Copyright Act, dismissal of this action in its entirety is appropriate."
Lawyers representing the Cardiac Pack told The News & Observer, āThis case has always been about standing up for young athletes and shining a spotlight on the NCAAās abusive practices and continued profiteering off of its historical wrongs. The court has ruled that legal technicalities prevent the NCAA from being held to account in court. Despite the fact that the NCAA stole these playersā rights when they were kids and continues to profit off those stolen rights today, the victims have no justice and no remedy.ā