Pitt Sues IMG College for $3.5M, Claims Retaliation

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The University of Pittsburgh is suing IMG College, the nation’s largest collegiate sports marketing company, claiming that is has “intentionally withheld” about $3.6 million in royalties and additional payments.

As reported by The Pitt News student newspaper, the university’s legal representatives filed the complaint last week in federal court, about a month after the university’s licensing agreement with IMG expired. Pitt alleges that IMG is withholding the money owed as retaliation for Pitt’s decision not to extend its seven-year licensing agreement with the marketing company, which went into effect in July 2012.

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