Colleges React to California ‘Fair Pay to Play’ Law

258 A8971 Headshot

California’s new Fair Pay to Play Act, which will go into effect in 2023 and will allow college athletes in that state to profit from their name, image and likeness, drew swift condemnation from many throughout the world of college athletics. 

University of Wisconsin athletic director Barry Alvarez told a local radio outlet that the Badgers will refrain from scheduling California teams because of the law.

Log in to view the full article
Page 1 of 386
Next Page
AB Show 2025 in San Diego
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 5-8, 2025
Learn More
AB Show 2025
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide