NCAA Clears Way for Name, Image and Likeness Rules

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As more states follow California in drafting legislation that would allow college student-athletes to profit from their name, image and likeness, the NCAA Board of Governors on Tuesday decided it was time to take the lead.

In a dramatic reversal of its position on the matter, the NCAA's top governing board voted unanimously to permit students participating in athletics the opportunity to benefit from the use of their name, image and likeness in a manner consistent with the collegiate model.

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